Creative Lead, Performance Copy

Quick Summary
Lead copy direction and shape Kin's brand voice across campaigns and customer communications. Big-idea thinking meets hands‑on creative leadership. 8+ years required.

The Opportunity
We’re looking for a Creative Lead, Performance Copy to help us define how Kin sounds — and ensure that voice shows up with clarity, credibility, and humanity across every channel and campaign.

This role exists at the intersection of brand and growth, where big‑idea thinking meets day‑to‑day creative execution. You’ll partner with senior leaders and cross‑functional teams to develop messaging that resonates, and steward a brand voice that sets Kin apart in a category long overdue for a rethink. If you’re energized by the challenge of making insurance feel human and trustworthy, this is the role for you.

Your Responsibilities

Lead copy direction across brand and growth channels, campaigns, product launches, and key strategic initiatives

Develop and execute a learning and iteration process that uses campaign performance data to refine messaging to be most impactful for every next campaign

Define, evolve, and steward Kin’s brand voice, tone, and messaging frameworks across channels

Integrate AI into workflows to speed work and create more time for the human creative thinking that separates Kin from other companies

Partner with product, editorial content, SEO, design, channel managers, and senior leaders to develop emotionally resonant, campaign‑level ideas while ensuring alignment with brand standards and creative direction at scale

Translate marketing and business priorities into clear, compelling creative strategies and executions rooted in the core insight

Collaborate with editorial content, SEO, design, and channel managers

Collaborate with cross‑functional partners to maintain messaging clarity and consistency across the business

Uplevel creative quality, ensuring ideas are executed with a growth mindset, intention and efficiency

Success in This Role
In your first 6–12 months at Kin, success is less about checking boxes and more about the impact you create. You’ll use your skills and judgment to take ownership of meaningful work, improve how we operate, and help move Kin’s mission forward. By the end of your first year, you should feel confident in your role, trusted as an owner, and proud of the progress you’ve helped make.

Kin’s brand voice is clearly defined and applied consistently across campaigns, content, and customer communications

More creative campaign tests are launching and results are improving over time

Marketing is producing stronger creative work because of your input

Cross‑functional partners have a reliable, trusted creative counterpart who brings clarity and craft to every project

Brand and growth campaigns reflect a cohesive point of view — with copy that is sharper, more human, and more effective than before

What You’ll Bring

8+ years of copywriting and creative leadership experience across brand and growth work, in‑house and/or at an agency

A portfolio demonstrating campaign‑level thinking, voice development, and writing craft across multiple formats and channels

Experience absorbing performance data and iterating to make every campaign better than the last

A clear, defensible point of view on what makes creative work effective — and the ability to articulate it to both creative and non‑creative audiences

Demonstrated experience collaborating across teams and functions

Ability to adapt quickly to change and bring a growth and entrepreneurial mindset to the work

Experience translating complex or nuanced briefs into compelling creative concepts and executions

Proven ability to balance strategic creative leadership with direct, hands‑on execution

A collaborative approach that enables cross‑functional partners and creative partners to do their best work

How We Support You
We offer a comprehensive, competitive benefits program, allowing you to choose the benefits that are best for you and your family, starting on the first day of the month following your start date.

Core Benefits

Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level

401(k) with company match up to 4% of eligible earnings

Multiple medical plan options, plus dental and vision coverage

Company‑funded HSA contributions (based on medical plan selection)

Company‑paid life insurance and short‑term disability

Health & Wellbeing

A variety of supplemental benefit options, including long‑term disability, critical illness, accident, legal, and pet insurance

Access to mental health support and confidential counseling resources

Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company‑observed holidays

Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non‑birthing parents

Growth & Development

Career mobility and internal growth opportunities across the organization

Professional development budgets for certifications, conferences, and learning available, subject to management approval

Where we work
We are a remote‑first company with offices in Chicago, IL and St. Petersburg, FL where teams can come together for collaboration.

For Sales Agents and Customer Service Agents: These roles sit in any of the following 30 states:

AL, AZ, CO, FL, ID, IL, IN, KS, KY, MA, MD, ME, MI, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI.

For all other positions, these roles can sit in any of the following 40 states:

AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full‑time in one of the states listed above.

For remote technical positions located in Canada, we are only able to hire individuals who reside in Ontario. Applicants must be able to live and work full‑time in Ontario to be considered.

State locations and specifics are subject to change as our hiring requirements shift.

EEOC Statement
Kin is proud to be an Equal Employment Opportunity and Aff‑irmative Action Employer. We don’t discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, protected veteran status, disability, or other applicable legally protected characteristics. Kin welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation, please contact us by sending an email to careers@kin.com

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