Senior Brand Manager, Axe Demand Generation and Performance Lead

About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

Job Purpose
The Senior Brand Manager serves as the lead of the Axe Engagement team, leading Engagement go‑to‑market strategy. This individual will oversee the creation of all paid content, manage go‑to‑market engagement activities, and ensure a streamlined digital workflow that supports the brand’s growth objectives in store and online. The role requires a strong sense of ownership and the capacity to work independently, driving the Axe campaigns from conception to execution. The Senior Brand Manager is also expected to foster cross‑functional collaboration with internal teams such as CMI, Innovation, Supply Chain, CS&P, and Finance to ensure business objectives are met holistically. This includes supporting the development of innovation pipelines, aligning brand communications with long‑term growth ambitions, and ensuring all performance and engagement strategies are integrated with the wider business plan. By leveraging close partnerships across departments, the Senior Brand Manager ensures that campaigns are not only creative and engaging but also commercially effective and aligned with Axe’s strategic priorities. With Axe’s focus on reaching young guys, the Senior Brand Manager must immerse themselves in the culture of this demographic, identifying authentic and impactful opportunities to connect with young guys and keeping the brand relevant. The role reports directly to the Head of Axe for the US.

Key Responsibilities

Content Strategy & Activation – Lead the briefing processes for Brand Say content, including video, social, display, and commerce assets. Translate consumer insights, overarching brand strategy, and category trends into content strategy matrices that guide always‑on initiatives, campaigns, modular executions, and commerce‑driven content.

Integrated Agency Team (IAT) Leadership – Deliver leadership to the IAT, consisting of Media, PR, Social, Creative, and Influencer experts. Manage the agency teams through regular weekly check‑ins, ensuring continuous progress toward campaign launches and ongoing iterations to drive brand growth.

Performance Ownership – Own and understand the brand’s P&L, including budget management, gross margin optimization, and forecasting. Monitor and optimize key brand metrics such as market share, share forecast, monthly shipments, brand health, and shopper metrics. Conduct monthly performance reviews with the team, analyzing Circana/Numerator data to generate insights and recommendations that enhance brand competitiveness.

Customer and Shopper Marketing Collaboration – Work closely with Customer teams and Shopper Marketing teams to bring Axe campaigns to life and align across all touchpoints. Lead in‑store executions and ensure Shopper Marketing amplifies the national campaign with a retailer‑focus for flawless retail execution.

What You’ll Need To Succeed

8+ years of relevant branding/marketing experience; MBA preferred

Strong interpersonal skills

Passion for launching campaigns and driving growth

Strong analytical skills including forecasting, budgeting, and brand performance metrics

Bias for action: Ability to independently drive key workstreams

Owner’s mindset: Embracing an owner’s thought process, thinking three steps ahead, and aligning with Unilever core behaviors

Pay: The pay range for this position is $119,400 to $179,000. Unilever considers a wide range of factors in compensation decisions, including skill sets, experience, certifications, and organizational needs.

Bonus: This position is bonus eligible.

Long‑Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Employees may choose from health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance, disability benefits, parental leave, sick leave, paid vacation, holidays, and voluntary benefits. Coverage for health insurance and retirement benefits adheres to the terms and conditions of the applicable plans and governing documents.

At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive and succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer, protected Veterans, and Persons With Disabilities.

For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal.

Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, credit check, and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at the establishment.

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