Associate Director, Experience Planning

Job Description
As an Associate Director on our Integrated Media Planning team you will play a pivotal role in developing breakthrough media strategies for our studio client. Working across a diverse slate of titles you’ll partner closely with strategy, investment and analytics teams to build audience‑first campaigns that drive awareness, conversation and ultimately opening weekend box office performance.

Agency
Hearts & Science

Job Function
Media

Job Subfunction
Media Planning and Buying

Qualifications

5+ years of integrated media planning experience, preferably within entertainment, theatrical, streaming or premium video categories

Proven leadership experience managing and developing high‑performing teams

Strong client service mindset with the ability to build trusted relationships across studio clients, cross‑functional agency teams and media partners

Deep understanding of full‑funnel media planning across traditional and digital channels

Experience developing audience‑first, insight‑driven media strategies that balance scale, efficiency and cultural impact

Strong knowledge of media consumption trends, entertainment audiences and evolving consumer behaviours

Ability to translate audience insights, marketplace trends and performance data into compelling strategic recommendations

Working knowledge of syndicated research tools, audience platforms, measurement solutions and media planning technologies

Excellent communication, storytelling and presentation skills

Strong analytical thinking with the ability to synthesize complex information into actionable insights

Ability to manage multiple film campaigns simultaneously while adapting to shifting priorities and release schedules

Passion for entertainment, pop culture and the evolving media landscape

Responsibilities

Lead integrated media strategy and planning across theatrical film campaigns

Develop audience‑first strategic frameworks that align media investment with studio marketing objectives and box office goals

Build innovative cross‑channel media plans spanning video, social, digital, audio, gaming, creators, experiential, search and emerging platforms

Identify opportunities to capitalize on cultural moments, premium content, live sports, tentpole programming and key seasonal events to maximise campaign impact

Translate consumer insights, franchise history, marketplace intelligence and campaign learnings into actionable media strategies

Partner closely with analytics, investment and activation teams to ensure seamless execution and optimisation throughout the campaign lifecycle

Champion data‑informed planning while balancing innovation, creative storytelling and premium consumer experiences

Evaluate new media opportunities, technologies and partnerships that enhance campaign effectiveness and audience engagement

Provide strategic point of view on marketplace trends, media innovation and competitive activity within the entertainment landscape

Foster strong partnerships with studio clients and media partners

Manage planning processes, timelines and deliverables across multiple concurrent film releases

Mentor, coach and develop junior team members while fostering a collaborative, high‑performing team culture

Lead strategic presentations and confidently communicate recommendations to senior clients and internal leadership

Equal Employment Opportunity Statement
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability or any other basis prohibited by applicable federal, state or local law. EOE/AA/M/D/V/F.

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