Principal Product Marketing Manager

Principal Product Marketing Manager We're looking for a Principal Product Marketing Manager to shape how we tell the story of AI across our omnichannel platform. In this role, you'll define a durable messaging and storytelling framework that brings together our AI-powered capabilities—translating complex innovation into clear, compelling customer value.
You'll lead how our narrative comes to life across campaigns, sales, product experiences, and thought leadership. Partnering closely with Product, Demand Generation, Sales, and Brand, you'll ensure our story is cohesive, differentiated, and resonates with both technical and business audiences.
If you are a storyteller with the technical depth to understand modern AI—and the influence to drive alignment across teams—this role will energize you.
Define the AI + Omnichannel Narrative
Shape how we position and communicate transformative AI experiences on our omnichannel platform, translating advanced capabilities into clear, compelling customer value
Develop a durable messaging framework spanning AI-driven personalization, automation, and orchestration across channels
Create a cohesive narrative that connects product innovation to real customer outcomes and business impact
Lead Omnichannel Storytelling at Scale
Bring the platform story to life across every touchpoint—web, campaigns, lifecycle, sales, events, and partner channels
Ensure consistency and clarity of messaging across a complex, multi-product ecosystem
Partner with Brand and Content to deliver high-impact storytelling across formats (campaigns, thought leadership, launch events
Lead Strategic Go-to-Market
Own GTM strategy for our platform launches, ensuring strong differentiation and clear value articulation
Partner cross-functionally with Product, Demand Gen, Sales, and Customer Success to align on messaging and execution
Influence product direction by bringing market, competitive, and customer insights into roadmap discussions
Drive Alignment at the Executive Level
Partner with senior leadership to define and align on product marketing strategy and narrative direction
Act as a unifying force across PMM, Product, and GTM teams to ensure consistency in how we go to market
Serve as a trusted advisor on messaging for high-visibility initiatives
Inform Strategy with Market Insight
Conduct market, customer, and competitive research to inform positioning, messaging, and GTM strategy
Continuously refine narratives based on performance, feedback, and evolving market dynamics
Your Expertise
8–12+ years of experience in product marketing within B2B SaaS, ideally working on highly technical or platform products
Experience marketing AI-powered products (e.g., generative AI, agents, automation, personalization, or data platforms)
Proven ability to lead complex positioning and messaging initiatives with visibility at senior leadership and executive levels
Exceptional storyteller who can simplify complex concepts without losing depth or credibility
Strong executive presence and communication skills, with experience influencing cross-functional stakeholders
Highly collaborative, with a track record of driving alignment across Product, Marketing, and Sales
Experience mentoring others and raising the bar for product marketing craft
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
The US base salary range for this full-time position is $130,000 - $170,000 annually + equity + benefits
Our salary ranges are determined by role, level and location
Attentive Company Values
Default to Action
- Move swiftly and with purpose
Be One Unstoppable Team
- Rally as each other's champions
Champion the Customer
- Our success is defined by our customers' success
Act Like an Owner
- Take responsibility for Attentive's success