Program Manager (Provider Relations)

Overview

Public Relations Manager/Job Duties: Responds to requests from the media. Establishes and maintains cooperative relationships with consumer, community, employee, and public interest groups. Writes press releases and prepares information for the media to promote clients. Plans or directs the development of programs to maintain favorable public and stakeholder views of the organization's agenda and accomplishments. Coaches client reps in effective communication with the public and employees. Analyzes the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services. Maintains the organization's image and identity. Drafts speeches and schedules interviews. Prepares and edits organizational materials, including employee newsletters and other publications for internal and external audiences. Updates and maintains organization’s digital content. Collaborates with managers to identify trends and evaluate advertising to determine whether it is in sync with the organization’s public relation efforts.

Responsibilities

Respond to requests for information from the media

Establish and maintain relationships with consumer, community, employee, and public groups

Write press releases and prepare information for distribution to the media

Plan or direct development of programs to maintain favorable public and stakeholder views

Coach client representatives in effective communication with the public and employees

Analyze organizational objectives and promotional policies to build PR strategies

Maintain the organization’s image and identity

Draft speeches and schedule interviews

Prepare and edit organizational materials for internal and external audiences

Update and maintain digital content for the organization

Collaborate with managers to identify trends and align advertising with PR efforts

Qualifications

Experience in public relations, corporate communications, or related field

Strong written and verbal communication skills

Ability to write press releases and edit materials for various audiences

Experience with media relations and digital content management

Strategic thinking to align PR activities with organizational goals

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