Head of Marketing – Touchland

Overview A collective energy and ambition. A place where you can make a real difference. We’re a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Job Summary Church & Dwight is seeking a Head of Marketing – Touchland. This person will own the full marketing engine, from brand storytelling to performance growth, with direct accountability for revenue, channel efficiency, and cross‑functional go‑to‑market execution. They must lead as a coach‑player and be hands‑on, coaching a small team of marketing experts.
About the Role This is a hybrid brand + performance leadership role designed for someone who can strategize at a high level while also executing hands‑on work in a lean team structure. You will lead functional expertise in brand marketing, product marketing, etc., while personally driving key initiatives across the funnel.
Work Environment The position is hybrid in New York, NY or Ewing, NJ. NYC requires in‑person attendance on Mondays, Tuesdays, and Thursdays, with remote work options on Wednesdays and Fridays. Ewing, NJ requires in‑person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.
Responsibilities Build and execute an integrated brand‑to‑performance strategy across awareness, acquisition, retention, and retail.
Oversee paid media, CAC efficiency, attribution, and weekly performance optimization.
Ensure brand consistency across campaigns, retail, partnerships, and creative.
Own marketing forecasting, budgeting, and revenue targets (P&L and revenue accountability).
Build reporting frameworks that translate marketing activity into business impact.
Partner with Sales, Ops, and Finance to align demand planning and channel performance.
Lead product go‑to‑market strategy from positioning to launch execution and build annual and quarterly marketing plans with clear KPIs and channel strategies.
Manage and mentor a Brand Director, Product Director and Retention Director, acting as a player‑coach and building scalable processes.
Develop retail marketing programs to support sell‑through at key partners, including in‑store storytelling, merchandising strategy, and retail launch plans.
Build frameworks for market localization across messaging, creative, and channel mix, ensuring global brand consistency while adapting to regional nuances.
Qualifications Brand + Performance Hybrid Expertise: Proven ability to build a brand while also driving measurable growth, managing both creative development and performance channels.
Small‑Team Operator Mindset: Experience in lean, high‑growth environments where personal execution of the plan was required.
Leadership & Cross‑Functional Influence: Experience managing small teams, strong communicator who can influence founders, sales, ops, and external partners.
Analytical + Creative Balance: Data‑driven decision maker with strong instincts for storytelling, brand, and culture.
How This Role Is Different This role is not a traditional brand or pure performance position. It requires a hybrid leader capable of building the long‑term brand narrative, optimizing weekly revenue performance, leading a small team, and executing hands‑on work with speed, clarity, and resourcefulness.
Education and Experience BA/BS required; MBA preferred.
10-15+ years in CPG, digitally native beauty, lifestyle, or consumer brands.
Experience scaling a brand from $100M → $300M+ preferred.
Has owned revenue, paid media, brand, and go‑to‑market in one role.
Experience with retail expansion and omnichannel marketing.
Ability to travel to Miami 2×/week initially if based in the Ewing, NJ or New York, NY location.
Compensation and Benefits The U.S. base salary range for this full‑time position is $174,000 – $247,700. The position is also eligible for a bonus. As a Church & Dwight U.S. employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and paid parental leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also eligible to participate in our 401k retirement plan (with company match and profit‑sharing) and Discounted Employee Stock Purchase Plan. The actual base pay offered will be based on multiple factors, including, but not limited to, job‑related knowledge/skills, experience, business needs, geographical location, and internal pay parity.
Equal Opportunity Church & Dwight is a proud Equal Opportunity Employer/Veterans/Individuals with Disabilities.

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