Technical Product Marketing Specialist

About Caterpillar
When you join Caterpillar, you join a global team that cares not just about the work we do, but also about each other. We are makers, problem‑solvers, and future world builders creating stronger, more sustainable communities. We don’t just talk about progress and innovation – we make it happen, with our customers, where we work and live. Together, we build a better world so everyone can enjoy living in it.

Career Area
Marketing

About Caterpillar Oil & Gas & Marine
Caterpillar’s Oil & Gas division delivers engineered oilfield and drilling equipment repair and certification, mechanical and rotating equipment repairs and upgrades, rapid prototyping of spare parts, robust asset management, operation and maintenance, and field engineering services worldwide. We offer a wide range of career opportunities across technical and business roles in engineering and service locations, helping build solutions that change the industry.

About the Role
The Caterpillar Oil & Gas and Marine Division invites a

Technical Product Marketing Specialist

in Houston, Texas. As a member of the Global Marketing Communications team, you will support the introduction and maintenance of product‑focused marketing materials by collaborating with product managers, engineers, and commercial and sales teams to clearly communicate our products’ features and benefits to target audiences. You’ll serve as the key liaison between product development and marketing, developing sales support and marketing materials for new and existing products and services, and delivering product content across a range of marketing channels to meet go‑to‑market goals.

Key Responsibilities

Create educational and product marketing content across platforms, ensuring clear, consistent communication of product value and features to internal, external, and dealer audiences.

Collaborate with engineers, key stakeholders, and agencies to plan and execute the development and maintenance of materials such as spec sheets, brochures, dealer selling guides, webpages, and related product‑focused content.

Perform market and competitive research to inform strategy.

Lead marketing content efforts across channels.

Manage photography and video production, and handle these assets through marketing distribution systems.

Oversee marketing budgets to achieve product marketing strategies.

Required Skills

Promotion and Marketing Communications:

Knowledge of different promotional and marketing communication techniques; ability to employ multiple channels and tools to focus on how a business communicates a message to the market.

Effective Communications:

Understanding of communication concepts, tools, and techniques; ability to effectively transmit, receive, and interpret information and needs.

Creativity:

Knowledge of approaches, tools, and techniques for promoting creative and original thinking, and ability to apply them to a variety of business situations.

Customer Focus:

Knowledge of the values and practices that align customer needs and satisfaction with business decisions, and ability to create customized solutions.

Collaboration:

Ability to work constructively and collaboratively with a variety of individuals and groups.

Vendor/Supplier Management:

Ability to manage the business relationship with external providers (vendors, service providers, contractors, consultants, and suppliers).

Preferred Qualifications

Bachelor’s degree in marketing, communications, a related field, or equivalent experience.

3‑5 years of marketing, communications, or related experience, ideally in a technical product marketing role.

Ability to simplify information for communication with varied audiences across multiple channels.

Highly detail‑oriented with strong multitasking skills.

Strong project and prioritization management, collaboration, and creative skills.

Experience communicating with all levels of an organization.

Background in the oil, gas, and/or marine industries is desirable and will enhance success.

Summary Pay Range
$89,210.00 – $133,810.00. Compensation and benefits may vary depending on multiple factors such as location, role, and individual performance. Salary is one component of total compensation at Caterpillar.

Benefits

Medical, dental, and vision benefits

Paid time off plan (Vacation, Holidays, Volunteer, etc.)

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Health Lifestyle Programs

Employee Assistance Program

Voluntary Benefits and Employee Discounts

Career Development

Incentive bonus

Disability benefits

Life Insurance

Parental leave

Adoption benefits

Tuition Reimbursement

These benefits also apply to part‑time employees

Additional Information

Visa sponsorship is not available.

Relocation is not available.

This position requires working onsite five days a week.

Travel up to 15% required.

Position is based out of Houston, TX.

Equal Opportunity Statement
Caterpillar is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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