Marketing Manager, Live, Video and Statler Nagle

Position Overview
Leading Authorities, Inc. (LAI) is hiring a

Marketing Manager

to drive demand generation and pipeline growth across three business lines:

LAI Video ,

LAI Live , and

Statler Nagle . This role is central to LAI’s go-to-market engine—owning the strategies and execution that attract qualified prospects, convert interest into leads, and build sustainable organic visibility.

What Makes This Role Different
tYou’ll be shaping how LAI presents its three core business lines

:LAI Vide o: Video storytelling and campaign production

.LAI Liv e: Full-service live event design and management

.Statler Nagl e: Strategic campaigns that drive public engagement and policy change

.This is both a strategic and executional role. This role is ideal for a strategic and hands‑on marketer who can develop integrated campaigns, optimize digital visibility, and create content that attracts, engages, and converts target audiences while strengthening each brand's market position

Key Responsibilities

ntLead a shift in how LAI approaches the market by defining messaging around the problems we solve—from large‑scale event experiences to strategic communications and pop‑up activation

s.Drive demand generation efforts across LAI Video, LAI Live, and Statler Nagle, developing campaigns that bring awareness, engagement, and qualified lead

s.Identify and articulate the unique and shared value propositions of each busines

s.Develop and execute multi‑channel marketing campaigns across email, social media, content, video, events, and we

ionLead website content strategy across all brands, ensuring content is accurate, current, and optimized for search and AI‑driven discove

ry.Develop and optimize content including webpages, blogs, case studies, and thought leadership assets to improve visibility, engagement, and lead generati

on.Partner with SEO vendors and internal stakeholders to execute SEO and AIO strategies that improve rankings, increase qualified traffic, and support conversion goa

ls.Conduct keyword, topic, and search intent research to identify content opportunities and market tren

ds.Collaborate with the web manager to improve site structure, user experience, content flow, and conversion performan

ce.Monitor search performance and recommend ongoing content and optimization initiativ

ent Plan, market, and execute high touch client events, including audience targeting, attendee communications, logistics, and post‑event report

ing.Create and manage marketing materials that support the sales process, including pitch decks, collateral, and case stud

ies.Provide insights and campaign data to sales leadership to inform prospecting strateg

Performance Tracking

ckingUse HubSpot, Google Analytics, and CRM data to measure performance, track KPIs, and inform future strate

gies.Regularly report on campaign results and lead generation eff

Qualifications

ations5+ years of B2B marketing experience, ideally in creative services, video, or strategic communications a

gency.Strong background in content marketing, SEO, and digital campaign str

ategy.Experience managing marketing projects and working across depart

ments.Proficiency with HubSpot, Google Analytics, and CRM systems (Microsoft Dynamics a

plus).Excellent writing, editing, and content planning s

Compensation & Benefits

quiredB

enefitsCompetitive salary and incentive compe

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