Principal Product Marketing Strategist, Digital GTM

Blue Shield of California is seeking a Product Marketing Strategist, Digital GTM, Principal, reporting to the Senior Manager of Product Marketing. You will own GTM strategy for Digital Experience, translate insights into action, and craft positioning, messaging, value propositions, and proof points for B2B/B2C audiences.
You will partner with Digital Experience, Product, Marketing, and Sales to deliver compelling digital stories, measure success with KPIs, and drive alignment across senior

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