SEO Strategist

Do you love to see immediate results from tweaking online ad copy? Does the thought of increasing quality scores make you perk up? Are you driven by optimizing and improving PPC campaigns? If so, you might be the exact person we are looking for to join our expanding marketing team!
TheeDigital, an award-winning web design and online marketing agency is currently seeking an experienced pay-per-click advertising specialist with a strong understanding of Google and Bing Ads, along with various other PPC platforms. We have been serving happy clients since 2004 and are proud to be a Google Partner. This is an opportunity to be a part of a fast-moving company with a bright future!
Who You Are The successful candidate will be an integral member of our team responsible for a wide variety of PPC campaign optimization duties with a focus on maximizing return-on-investment. This position requires flexibility, organization, strong time management skills, attention to detail, commitment to meet crucial deadlines, as well as the ability to produce solid results.
What You’ll Do Craft compelling creative and converting ad copy to maximize CTR
Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites
Ability to find and enter negative keywords into campaigns as needed
Implement successful bidding strategies and effective keyword management
Create and optimize landing pages to increase quality score
Devise and implement effective A/B tests to optimize conversion rates
Effectively target buyer personas for clients across a wide array of business verticals
Create effective remarketing campaigns for clients across a wide array of business verticals
Create creative display and dynamic shopping ads when needed
Comprehend entire sales funnel attached to the advertisements created
Familiarity with Google Ads and Google Analytics reporting interface
What You’ll Need Required Skills / Certifications PPC experience with Google and Bing ads – 1+ years
Current Google Ads certifications
Excellent verbal and written communication skills
Intricate knowledge of paid advertising best practices
Ability to generate specific KPI’s and report on them
Proficient with Google Analytics, Tag Manager, Search Console for setting up event tracking and monitoring results
Proficient with WordPress for building landing pages and updating content
Proficient with HubSpot for analyzing quality of leads
Proficient with digital marketing tools such as Ahrefs, SEMRush, etc.
Proficient with Google Workspace including Docs and Sheets
Basic data analysis skills
The Following Are Not Required, But Certainly a Plus Agency experience – 2+ years
Experience with Facebook and other social media ad platforms
Advanced knowledge of Google Analytics, Tag Manager, Search Console and SEO tools
Advanced data analysis skills
Bing Ads certifications
Facebook Ads certifications
HubSpot certifications
Technical SEO knowledge
Why TheeDigital? Company Culture 100% remote work with regular online team meetings and slack communication
A collaborative, tight knit team focused on client success and career development
Team recognition with gift cards for Employee of the Month, best performing blogs, and other contests
Team building events. Get to know your work friends better with regular online team building activities and celebrations.
Every role matters and creates impact
Paid vacation, sick, and holidays (including your birthday!)
Great health benefits package, including dental, vision, and life insurance
401(k) plan with company match
Employee advancement and growth potential
Opportunity to work with and learn from the industry’s smartest people
Opportunity to work with and grow the best local and nationwide businesses

#J-18808-Ljbffr