Field Marketing Manager

Field Marketing Manager
San Francisco Bay Area | Marketing

Overview
Alchemy is an industry‑specific cloud software company helping the $1 trillion specialty chemicals industry embrace digital transformation to accelerate innovations in chemistry. If you love advanced technologies, science, business software, and ambitious teams, we’d love to hear from you.

The Field Marketing Manager will develop and execute event and offline marketing programming across all seven market segments. This role works closely with sales, product, customer success, and technology teams to establish Alchemy as a thought leader and commercial contender in new market segments, driving increased sales volume and velocity.

Responsibilities

Plan and host online and offline events to create net‑new sales opportunities, accelerate existing opportunities, and deepen customer relationships

Manage the event strategy, schedule, and budget across all seven Alchemy market segments

Strategize and build integrated field campaigns that involve email marketing, direct mail, and other channels as appropriate

Assist industry account executives as needed, increasing brand awareness and driving leads and MQLs from event programming

Work with the Head of Demand Generation to coordinate selection and promotion of in‑person, hybrid, and online events, including sponsorships, speaking opportunities, trade societies, co‑branded events, trade shows, and other opportunities

Develop online and offline event channels to further Alchemy's ABM and customer retention & expansion strategies

Identify strategic events for participation, development, and sponsorship; own framework for measuring success of various programs

Support various other marketing projects as needed

Work collaboratively with Alchemy Sales, Product, Customer Success, and Technology teams to drive marketing activities

Requirements

2–3 years of event or field marketing experience in vertical software or SaaS industry

Experience traveling and coordinating logistics for trade shows, conferences, and other market events

Comfortable working within a budget to maximize value and deliver meaningful impact

Experience developing success metrics for events and performing against those metrics

Experience developing and executing an event strategy

Comfortable operating within an account‑based marketing framework

Experience marketing to multiple regions or for multiple product lines

Preferred tools and processes for creating, collaborating on, and organizing/storing content

Experience operating within marketing automation platforms and CRMs

Self‑motivated and an exceptional collaborator with design, sales, product, and technology team members

Curious, loves learning, and has a bias for action

Qualities We Value

Initiative – we have a shared bias for action

Transparency – we clearly communicate what we are working on and why

Accountability – we take individual and collective responsibility for what we do

Trust – we trust that our team members will deliver as promised

Alchemy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.

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