DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT

You build the engine that connects the brand to the athlete. And you are not afraid to run it yourself.

ATHLETIFREAK is a performance athletic apparel brand built for real athletes, real movement, and real conditions — from marathon start lines to triathlon finish lines. We design gear that works as hard as the person wearing it. We are a lean, fast-moving team with big ambitions, and every role here carries real ownership. We are at a pivotal point in our growth — official sponsor of major endurance events, expanding retail and wholesale presence, and building a brand with real equity in the athletic community. We are looking for a Director of Marketing to own the marketing function entirely. Strategy, execution, and everything in between. This is not a delegation role. You will be in it.

What You'll Own

Overall marketing strategy: brand positioning, channel mix, campaign calendar, and performance KPIs

Integrated campaign development across social, email, paid, partnerships, and events

The content and creative pipeline — brief campaigns, direct shoots, oversee all deliverables

Community growth — building and engaging our athlete audience through authentic, platform-native content

Event and experiential marketing: race weekend activations, expo presence, and retail pop-ups

Athlete ambassador and brand partnership relationships

Influencer and affiliate programs with clear performance accountability

Marketing performance analysis across channels — weekly and monthly reporting with real insight

Brand narrative and seasonal storytelling in direct collaboration with the founder

Building and managing a lean, high-output marketing team over time

What We Require

5–10 years of marketing experience, with at least 2 years in a leadership or ownership role

Proven track record driving brand growth — ideally in apparel, sport, or consumer lifestyle

Deep understanding of social-first marketing and how culture moves on platforms

Strong writer and creative thinker — you can shape a brand voice and defend it

Experience managing campaigns from brief through launch through post-analysisData fluency — you know your metrics and make decisions based on them

Experience with event and experiential marketing

Strong opinions about what good brand looks like, backed by results

STRONG PLUS

Experience in endurance sports marketing — running, triathlon, cycling

Background working with founder-led or early-stage consumer brands

Existing relationships with athletes, media, or event properties in the endurance sport space

APPLY HERE

#J-18808-Ljbffr