Director, Brands PR & Partnerships

Overview
The Director, Brands PR & Communications is responsible for leading the development and implementation of integrated strategic communications and programming that grows the awareness and love for Green Thumb brands (cannabis-derived, hemp-derived, and retail). This role works to establish Green Thumb brands as a part of the culture of THC consumers, and leads the strategy, planning and execution of all our brands' communications across the PR/media landscape. The Director, Brands PR & Partnerships will collaborate with the VP Marketing, CEO, Chief Commercial Officer, VP Communications, and Brand Leads to create and execute a robust approach to communications while strengthening the brands' reputation. This is a remote/hybrid role. Candidates must be located in Chicago, IL or New York, NY.

Responsibilities

Serve as a strategic communications partner to the Vice President of Marketing and brand leads, ensuring alignment between Green Thumb's corporate narrative and the storytelling of its House of Brands to strengthen awareness, trust, love, and differentiation across consumer and potential partner audiences.

Lead the development of earned media and PR strategies across Green Thumb brands in concert with agency partners and brand leads.

Handle sensitive or proprietary company information; proactively plan and advise leadership during challenges and crises.

Partnerships

Own brand partnerships strategy, acquisition, and execution across the full portfolio of GTI brands in concert with brand leads.

Develop pitch materials and strategies to help secure brand partners in a complicated and changing regulatory environment and overcome partner category concerns.

Media & Public Relations

Support brand leads ensuring all communication plans are executed on strategy, on time, and on budget.

Oversee and guide the day-to-day proactive pitching and fulfillment of local and national media requests, speaking engagements, appearances, and major news pieces around brand strategies or activities, providing counsel, training, responses, and talking points when appropriate.

Draft, edit and continuously improve communications strategy and messaging materials, including press releases, briefing documents, FAQs and fact sheets for external audiences (media releases, speeches, bylines, etc.).

Support corporate communications teams including quarterly earnings, updates to investor presentations and the annual report and CEO letter. Act as liaison between brand teams and the corporate communications team.

Oversee the monitoring and tracking of media coverage and mentions for stakeholders including senior leadership teams and board directors.

Serve as a key communications representative; when necessary, act as company spokesperson.

Qualifications

10+ years of experience in lifestyle & brand PR/communications

Beverage alcohol or other regulated lifestyle brand experience preferred

Bachelor's degree required; degree in Communications or related field preferred

Proven track record of building and implementing successful brand communications strategies

Demonstrated success managing communications for multiple consumer brands within a single organization

Demonstrated ability to create B2B brand partnerships that drove brand awareness

Ability to build cross-functional relationships and interact successfully at all levels of the company

Experience selecting, directing and managing communication agencies

Critical thinker with superb storytelling, writing, editing and presentation skills

Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgment, commonsense and resourcefulness

Possesses a strong sense of urgency and thrives in a demanding, fast-paced environment

Adaptive problem solver who navigates change and drives toward alignment; decides and acts with incomplete information and adapts strategy accordingly

Operates with a high level of professionalism and integrity, including handling confidential information

Additional Requirements

Must pass any and all required background checks

Must be and remain compliant with all legal or company regulations for working in the industry

Must possess a valid driver's license

Must be a minimum of 21 years of age

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The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$140,000 — $160,000 USD

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