Remote Creative Marketing Manager — Brand Campaigns Lead

Overview
We're hiring! The CharCharms marketing team is growing, and we're looking for two creative people to join us.

We're currently hiring for:

Creative Marketing Manager (remote)

Social Media Content Creator (remote)

If you're passionate about consumer brands, love creating great content, and want to help build products sold at retailers like Target and beyond, we'd love to hear from you.

If you know someone who'd be a great fit, please tag them or share this post!

Role Details
Creative Marketing Manager

Remote (U.S.) | Preference for candidates based in Chicago or Austin

Reports to: CEO

Compensation: Competitive Salary, Benefits (Vision, Dental, 401k)

About CharCharms
CharCharms is one of the fastest-growing accessory brands in retail, creating products that make everyday essentials more fun and personal. We're sold in Target, Walmart, and other major retailers across North America, and our products have generated millions of views across social media.

We're looking for an exceptionally creative marketer who loves bringing brands to life through photography, content, product launches, and storytelling. If you're equal parts creative director, producer, photographer, and marketer, we'd love to meet you.

About the Role
As our Creative Marketing Manager, you'll own the visual execution of the CharCharms brand. From planning photoshoots and directing campaigns to creating launch calendars and analyzing performance, you'll be responsible for ensuring every customer touchpoint feels elevated, cohesive, and on-brand. This is an extremely hands-on role. One day you may be directing a product photoshoot, the next you're editing campaign assets, planning a retail launch, or developing creative concepts for our next viral product. You'll work directly with the CEO and have significant ownership over how millions of customers experience the brand.

What You'll Do

Lead Creative Campaigns

Develop creative concepts for seasonal product launches and retail campaigns

Create mood boards, shot lists, styling direction, and production briefs

Plan and execute lifestyle and product photoshoots

Coordinate photographers, models, props, locations, and vendors

Creative direct shoots to ensure every asset aligns with our brand vision

Create Best-in-Class Content

Photograph products and lifestyle imagery

Edit and retouch photos for retail, ecommerce, email, and social media

Organize and maintain digital asset libraries

Ensure every piece of creative reflects premium brand standards

Own Marketing Execution

Build marketing calendars for product launches

Coordinate cross-functional launch timelines

Manage creative deliverables across internal teams and external partners

Ensure campaigns launch on time across every channel

Protect the Brand

Maintain a consistent visual identity across all platforms

Review and approve creative assets before publication

Continuously evolve the CharCharms aesthetic

Bring new creative ideas to elevate the brand

Measure & Improve

Track campaign performance and engagement

Analyze marketing results to improve future launches

Test new creative concepts and identify opportunities for growth

What We're Looking For

Highly creative with an exceptional eye for design and aesthetics

Obsessed with consumer brands and retail marketing

Comfortable both creating strategy and executing it

Organized enough to manage multiple launches simultaneously

Self-motivated and excited to build something meaningful

Passionate about creating content that people actually want to share

Qualifications

3+ years in marketing, brand, creative, or content roles

Experience producing photoshoots from concept through execution

Strong photography and photo editing skills

Experience with Adobe Creative Suite, Canva, or similar creative tools

Experience creating content for Instagram, TikTok, Pinterest, and other social platforms

Strong project management skills

Excellent written and verbal communication

Experience working with consumer products, retail brands, or ecommerce preferred

Bonus Points

Experience launching products at major retailers

Graphic design experience

Video editing experience

Experience working with creators or influencers

Familiarity with Klaviyo

Passion for lifestyle, fashion, accessories, or consumer products

Tools You'll Use

Monday.com

Google Workspace

Slack

Adobe Creative Suite

Canva

Lightroom

Social media platforms (Instagram, TikTok, Pinterest, YouTube)

Why Join CharCharms?

Work directly with the founder and help shape the future of the brand.

Own major retail launches seen by millions of customers.

Have a real impact—your ideas won't get buried in layers of approvals.

Join a fast-moving, entrepreneurial team where creativity is valued.

Opportunity to grow alongside one of the fastest-growing consumer brands in the category.

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