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Remote Social Media Video Creator | Trend-Driven Content

CharCharms · New York, NY, USA ·

Job type:
Contract

We’re hiring. The CharCharms marketing team is growing, and we’re looking for two creative people to join us.
We’re currently hiring for:
Creative Marketing Manager (remote)
Social Media Content Creator (remote)
If you’re passionate about consumer brands, love creating great content, and want to help build products sold at retailers like Target and beyond, we’d love to hear from you.
If you know someone who’d be a great fit, please tag them or share this post!
Social Media Content Creator

Location:

Remote (located anywhere, but preferably Chicago, or Austin)
Position Type:

Full-Time or Part-Time, or Contract to Hire
Reports to:

Marketing Manager
About CharCharms
CharCharms is a fast-growing consumer accessories brand known for making everyday products more fun, personal, and expressive. Our products are sold through major national retailers, and social media has played a major role in building our brand and connecting with customers.
We are looking for a creative, trend-aware Social Media Content Creator who can turn ideas into compelling content that people want to watch, share, and engage with.
This is a highly hands-on role for someone who loves being behind the camera, understands what performs on social media, and can take a piece of content from initial concept through filming and final edit.
About the Role

The Social Media Content Creator will be responsible for ideating, filming, and editing both short-form and long-form video content across TikTok, Instagram Reels, YouTube Shorts, and YouTube.
You will create a mix of product-focused content, street-style interviews, behind-the-scenes videos, lifestyle content, trend-driven concepts, and experimental formats. You should be comfortable moving quickly, testing new ideas, and adapting content for each platform.
This role is ideal for someone who does not want to simply follow a content calendar—you want to help shape it.
What You’ll Do...

Content Ideation and Planning

Develop original short-form and long-form content ideas
Build weekly concepts across product content, street content, behind-the-scenes footage, lifestyle storytelling, and experimental formats
Stay current on social media trends, sounds, creators, editing styles, and platform best practices
Turn brand initiatives and product launches into engaging social-first concepts
Pitch new recurring series and formats that can grow the CharCharms audience
Filming and Content Capture

Film short-form content for TikTok, Instagram Reels, and YouTube Shorts
Help plan and film weekly long-form YouTube videos
Capture product demonstrations, lifestyle footage, street interviews, office content, and behind-the-scenes moments
Ensure content is framed, lit, and filmed appropriately for each platform
Direct team members, customers, or talent appearing in content when needed
Feel comfortable filming in public and approaching people for street-style content
Editing and Post-Production

Edit engaging short-form videos with strong hooks, pacing, captions, transitions, and audio
Apply brand formatting, text, graphics, and captions
Repurpose content across platforms while adapting it to each channel
Deliver organized, polished assets on schedule
Review performance and make editing improvements based on what resonates
Social Media Execution

Work closely with the Marketing Manager to support the broader social strategy
Assist with publishing and organizing content across social platforms
Maintain a consistent brand voice and visual style
Participate in campaign brainstorming and product launch planning
Identify opportunities to react quickly to trends and cultural moments
Who You Are

You understand what makes someone stop scrolling.
You naturally think in hooks, storylines, shots, and formats.
You are comfortable filming both behind and in front of the camera when needed.
You are highly aware of TikTok, Instagram, and YouTube culture.
You can take a loose idea and turn it into a finished piece of content.
You are creative, resourceful, organized, and comfortable working quickly.
You are willing to test ideas without being overly attached to any one concept.
You care about performance, but you also have strong creative instincts.
You enjoy working collaboratively while taking ownership of your responsibilities.
Qualifications

1–3+ years of experience creating social media content for a brand, agency, creator, or personal platform
Strong short-form video filming and editing skills
Experience creating content for TikTok, Instagram Reels, and YouTube Shorts
Familiarity with long-form YouTube filming and editing
Proficiency with CapCut, InShot, Adobe Premiere Pro, Final Cut Pro, or similar tools
Strong understanding of hooks, pacing, captions, storytelling, and retention
Ability to manage multiple pieces of content and meet deadlines
Strong communication and organizational skills
A portfolio or examples of relevant work are required
Bonus Points

Experience creating content for a consumer product or lifestyle brand
Experience filming street interviews or public-facing content
Product photography skills
Graphic design or motion graphics experience
Comfortable appearing in content
Experience growing a brand or personal social media account
Familiarity with Monday.com and Slack
What Success Looks Like

Consistently producing fresh, high-quality content each week
Increasing engagement, reach, watch time, and audience growth
Developing repeatable content formats that perform
Supporting successful product launches through strong social storytelling
Bringing proactive ideas to the team rather than waiting for assignments
Creating content that feels native to each platform while remaining recognizably CharCharms
Why Join CharCharms?

Create content for products sold through major national retailers
Work closely with a founder-led, entrepreneurial team
Have meaningful creative input and ownership
Test new ideas quickly without excessive approval layers
Build a highly visible portfolio across multiple social platforms
Help shape the voice and personality of a growing consumer brand

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