Light Anchor is building the AI-native P&G—an AI‑driven portfolio of consumer brands whose creative and operations compound across the company.
Each brand needs its own world: a position, name, identity, product, package, site, voice, and the body of creative that people recognize immediately. The system behind them should learn from every launch without making the brands look or sound the same.
We need a creative director who has started a brand before and wants to do it repeatedly. You will set the standard, make the work, and build the agent‑driven creative system that lets a tiny team operate multiple brands at once.
Every role follows one rule: we scale with AI, not headcount. Manual operations belong to agents. People supply what agents cannot: strategy, taste, novelty, and the creative hacks that make one person operate like a department.
What you will create
- The positioning, names, identities, and creative worlds for a portfolio of consumer brands.
- Products, packaging, websites, launch campaigns, performance ads, social content, and the systems connecting them.
- A creative operating system that carries learning across brands without sanding away what makes each one distinct.
- Agent workflows that expand research, concepting, iteration, production, and analysis while keeping human taste in control.
- Feedback loops that turn customer response and live performance into sharper creative, not blander creative.
- The creative standard for contractors, agencies, creators, and the team we build around you.
What we are looking for
- You have started and shipped a brand from zero.
- You have exceptional taste and can move from strategy to hands‑on execution across brand, product, web, and growth.
- You know how to tokenmaxx : give agents deep context, run parallel explorations, build reusable prompt and reference systems, and curate aggressively.
- You use agents to multiply judgment, not replace it. More output only matters when the work gets better.
- You move at the speed of agents. More explorations before lunch than an agency ships in a month.
- You can use customer and performance data without letting metrics flatten the idea.
- You want to work close to founders, products, customers, and revenue across multiple brands.
Benefits
- Meaningful early equity
- Bonus tied to sales performance
- Medical, dental, and vision coverage.
- Relocation support for San Francisco or Seoul.
- Travel support between San Francisco and Seoul.
- AI tooling and equipment budget.
- Meals when working in person.
- Flexible PTO, with a real expectation that you take time off.
- Direct ownership over the creative systems and early brands.
We optimize for the right combination of salary, ownership, and upside. Inspired by Shopify’s Flex Comp, the ratio is not fixed by us. You decide the salary, equity, and sales‑tied bonus mix during negotiation.
Apply
Send your portfolio, a brand you helped start, your strongest creative work, how you work with agents, and why Light Anchor.
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