Social Commerce & Creator Marketing Manager

Overview Social Commerce & Creator Marketing Manager leads Nature's Way's social media strategy, execution, and performance across organic and paid channels. This role manages content strategies for Facebook, Instagram, TikTok, and emerging platforms, ensuring social media investments drive measurable business outcomes. The role also owns TikTok Shop strategy, sales performance, profitability, and overall P&L management, while overseeing agency partners and a creator strategy to connect social activity with brand and commercial performance.
The ideal candidate is strategic, creative, analytical, and hands-on, with deep expertise in social media, social commerce, and performance marketing. They thrive in a fast-paced, collaborative environment and have a track record of building engaged communities and delivering measurable business impact through social channels.

Responsibilities Develop and execute comprehensive organic social media strategies across Facebook, Instagram, TikTok, and other relevant platforms.
Own the social content strategy, editorial calendar, content pillars, and channel-specific best practices across all managed platforms.
Scale and optimize Nature’s Way’s organic content engine to increase engagement, community growth, reach, and brand affinity.
Develop and lead a comprehensive creator strategy encompassing paid influencer partnerships, affiliate programs, and creator-led content.
Lead the development of user-generated content (UGC), creator content, and social-first assets that resonate with target audiences.
Collaborate with brand, ecommerce, creative, and marketing teams to ensure social content aligns with business priorities and campaign objectives.
Identify and test emerging content formats, platform features, and social trends to drive innovation and performance.
TikTok Shop & Social Commerce Own TikTok Shop strategy and execution, aligning with ecommerce and brand objectives.
Manage TikTok Shop performance, including sales growth, profitability, promotional planning, content integration, and P&L accountability.
Collaborate with internal ecommerce and marketing stakeholders to optimize the customer journey and maximize social commerce results.
Evaluate new social commerce opportunities and recommend strategies to accelerate growth.
Paid Social Media Manage the paid social media budget across key platforms, ensuring efficient allocation to achieve business objectives.
Partner with agencies and internal stakeholders to develop, launch, optimize, and scale paid social campaigns.
Monitor performance and continuously optimize audience targeting, creative approaches, channel investments, and media efficiency.
Use testing and analytics to improve ROAS and overall marketing effectiveness.
Agency & Partner Management Lead and manage relationships with external agencies, creators, and platform partners.
Provide strategic direction, clear objectives, and performance expectations to agency partners with high-quality execution.
Evaluate agency performance and identify opportunities for process improvements and stronger outcomes.
Collaborate cross-functionally with brand marketing, ecommerce, insights, regulatory, legal, and creative teams to ensure effective execution.
Analytics, Reporting & Performance Management Establish KPI frameworks measuring social media effectiveness across awareness, engagement, commerce, and business impact.
Develop recurring reporting and executive-level updates with actionable insights and recommendations.
Monitor platform analytics and consumer trends to identify optimization opportunities.
Own accountability for achieving channel and business performance goals.
Innovation & Emerging Platforms Evaluate opportunities to expand presence into emerging channels (e.g., YouTube, Reddit) and future platforms.
Monitor trends to identify growth opportunities and develop strategic recommendations and business cases for expansion.
Supervisory Responsibilities The role provides leadership to agency partners, freelancers, creators, and cross-functional teams.
Education and/or Experience Required:
Undergraduate degree in Marketing, Communications, Business, Digital Media, or related field.
3+ years of experience managing social media channels for a consumer brand.
Experience developing and executing content strategies across Facebook, Instagram, and TikTok.
Experience managing paid social budgets and performance-driven campaigns.
Experience with social media management, analytics, and reporting tools.
Experience managing agency relationships and cross-functional stakeholders.
Strong analytical skills with the ability to translate data into insights and business recommendations.
Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Preferred:
Experience in Vitamins, Minerals & Supplements (VMS), health and wellness, or Consumer Packaged Goods (CPG).
Experience managing or supporting TikTok Shop or other social commerce platforms.
Experience developing UGC, creator partnerships, or influencer-led content strategies.
Other Skills & Abilities Expertise with Meta Business Manager and TikTok Ads Manager.
Experience with social media management platforms (e.g., Khoros, Sprinklr, Sprout Social, Hootsuite).
Strong understanding of social analytics, attribution, and reporting methodologies.
Experience with content planning, social listening, and community management tools.
Strong presentation, communication, and stakeholder management skills.
Work Environment The work environment is hybrid, based in Nature’s Way’s Minneapolis office. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Benefits All benefits are effective on day 1 of employment. Benefits include:
Medical, dental, and vision options.
Time Off: 11 holidays per year and paid time off starting at two weeks per year.
401K with company match up to 4% and profit-sharing contributions if targets are met.
Additional benefits: disability, life/AD&D insurance, flexible spending accounts, voluntary coverage, new parent phase-in, educational assistance, product discounts, wellness program.
Start Helping People live Healthy lives today!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
41 CFR 60-1.35(c)

#J-18808-Ljbffr