Brand Manager, Cup Noodles

Overview

The Brand Manager will serve as a key team member who will report to the Marketing Director and will be focused on supporting the total Cup Noodles brand while owning and driving several Cup Noodles sub-brands. The Brand Manager will be responsible for assisting in the planning, development and implementation of marketing strategy, communications, innovation, renovation, and management for Cup Noodles sub-brands to exceed stated volume and profit objectives.
Responsibilities

Business & Financial Acumen
Pulls and analyzes IRI data to garner actionable insights
Oversees and understands brand budget and levers
Performs ROI on tactics to understand how to invest for future
Reviews brand P&Ls and recommends actions
Strategic Thinking
With a deep knowledge of the business and a results-driven mindset, segments and competitive landscape, the Brand Manager will leverage consumer, marketplace and customer insights and trends to support the Marketing Director in driving strategy and plans.
Links consumer, competitive & cultural insights to drive actionable opportunities and subsequently articulates a relevant plan of action
Draws connections between facts, ideas and situations and makes strong recommendations
Consumer Insights Advocacy
Identifies & links consumer, category & brand insights from data & observation across multiple data sets to explain and identify brand opportunities
Clearly articulates brand equity and positioning relative to consumer and cultural insights
Applies core marketing frameworks to set brand strategy
Innovation & Renovation Development
Pieces together insights & trends to identify patterns and build hypotheses for new product opportunities
Develops winning ideas and knows how to move from insights into product ideas
Leads and motivates cross-functional teams through commercialization or NPD process
Ensures and is accountable for projects to meet deadlines
Initiative & People Leadership
Coaches and acts as a resource for junior team members(s)
Motivates cross-functional teams
Leads marketing efforts for assigned brands/products as well as supports the planning and execution of short-and long-term marketing plans.
Collaborates with and influences cross-functional teams in project management activities to ensure delivery of profitable new products and renovation of existing products that meet consumer and customer needs.
Leads the efforts of agency partners on marketing communications and coordinates at the tactical levels with the other business functions of Nissin Foods USA.
Qualifications

Required:
Bachelor's degree in Marketing, Business Administration, or a related field.
5+ years of progressive brand management experience within a consumer-packaged goods (CPG) company;
Proven experience developing and executing brand strategies, annual business plans, and innovation pipelines.
Strong analytical experience using syndicated data sources such as Circana (IRI) and/or NielsenIQ to drive business decisions.
Experience managing P&L performance, forecasting, budgeting, and financial analysis.
Demonstrated success with cross-functional teams, including Sales, R&D, Supply Chain, Finance, and Operations.
Experience leading new product launches from concept through commercialization.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Excellent written, verbal, presentation, and communication skills.
Proficient in Microsoft Excel and PowerPoint.
Preferred:
MBA or Master's degree in Marketing or Business Administration.
Experience in the food manufacturing industry.
Experience with retailer-specific marketing initiatives and commercialization.
Knowledge of digital marketing, social media, and eCommerce marketing strategies.
Familiarity with innovation stage-gate processes.
Experience managing external agencies, including creative, media, and consumer research partners.
Experience with SAP, Business Central, or similar ERP systems.
Pay Range

USD $115,000.00 - USD $135,000.00 /Yr.

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