Skincare should be simple, effective, and fit into real life—and that’s exactly what we do! Glowbar is redefining the skincare experience with 30-minute, results-driven treatments delivered by expert estheticians without the fluff. Since launching in NYC in 2019, we’ve grown fast, with locations across the Northeast and more on the way. We’re a people-first brand on a mission to help everyone feel confident in their skin—and we’re just getting started.
About the Role
We’re looking for a passionate Social and Influencer Manager who lives and breathes social media, understands the creator economy, and has a genuine instinct for what makes content stop a scroll. This role is ideal for someone who is creative, culturally connected, and excited to build something from the ground up.
Responsibilities
Own Social Media Strategy and Execution
- Lead day-to-day planning, content creation, and publishing across Instagram and TikTok
- Maintain a consistent posting cadence that keeps Glowbar present, relevant, and culturally plugged in
- Write sharp, on-brand copy for every post, caption, and community touchpoint
- Build and maintain a content calendar that balances brand priorities, campaign moments, studio openings, and cultural opportunities
- Own strategies on our current channels and ideate strategy for channels we haven’t touched yet
Support Founder and CEO Content Strategy
- Partner closely with our Founder and CEO to develop and execute her personal social media presence across Instagram and TikTok
- Bring a strong creative point of view to her content, helping position her as one of the most compelling and credible voices in the skincare space
- Concept, shoot, edit, and publish content that feels authentic to her voice while reflecting the highest creative standard
Create and Produce Content
- Concept, shoot, edit, and publish original content across platforms
- Partner with the marketing team to translate IRL moments like events, activations, and studio openings into compelling social content
- Develop creative briefs and content recommendations that support broader brand and business goals
- Ideate and create content for paid ads
- Identify trends, sounds, formats, and cultural moments that keep Glowbar ahead of the conversation
Build and Manage the Influencer Program
- Develop and nurture relationships with influencers and creators across nano, micro, and macro tiers
- Own influencer briefs, deliverable tracking, and relationship management from end to end
- Build influencer lists and develop lasting relationships through membership trade programs
- Identify and grow TikTok Shop affiliate opportunities as a creator commerce and revenue channel
Lead Community Management
- Own comments, DMs, and tagged content across all platforms, responding in Glowbar's voice in a timely and authentic way
- Foster meaningful conversations with clients that build real community
- Monitor sentiment and surface insights and feedback
Report on Performance
- Track and report on social and influencer performance weekly and monthly
- Bring a clear point of view on what is working, what is not, and what to do about it
- Use data to continuously improve content strategy and influencer program effectiveness
How We Measure Success
- Follower Growth
- Engagement Rate
- Influencer content output and appointment attribution
- Community management response time
- Ad creative output
Who We’re Looking For
- Minimum 1 to 3 years of experience in social media, influencer marketing, or content creation
- Hands‑on fluency in TikTok and Instagram; you don't just use these platforms, you understand how they work
- Graphic design experience in Canva, Figma, Adobe Suite, or similar platforms
- Experience producing and editing native social content
- Highly organized with strong project management skills
- Excellent written and verbal communication skills
- You are an energetic, proactive self‑starter who thrives in a fast‑paced environment
Bonus Points If You Bring
- Experience with TikTok Shop or creator commerce programs
- Experience in Asana
- Experience in CreatorIQ or similar platform
- Existing relationships in the beauty or skincare creator community
- Love of beauty, wellness, and skincare
- Experience at an early‑stage or scaling startup
HQ Role
Based in NYC with in‑office expectations
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