Creative Director Luxury, T Brand Studio

Creative Director Luxury, T Brand Studio
New York, NY

The New York Times' mission is to seek the truth and help people understand the world. Independent journalism is the heart of all we do as a company, driving our newsroom to report from nearly 160 countries and shaping how readers experience journalism across print, audio, digital, and app platforms. Our business strategy centers on creating journalism that is so valuable it is worth paying for.

T Brand Studio is the creative center of excellence within NYT Advertising, inspired by the NYT's journalism and innovation. The studio crafts stories that enable brands to make their mark on the world, working across journalism, design, video, audio, and digital media to produce branded advertising and custom audio that live inside The New York Times platform.

We are looking for a Creative Director with expertise in branded content for luxury advertisers. The ideal candidate is a visionary who produces work people want to see, participate in, and share, and who can articulate ideas to internal and external stakeholders.

Responsibilities

Craft creative storytelling solutions to meet luxury advertisers' KPI's.

Facilitate and lead the development of the creative conceptual framework for all luxury projects.

Decipher the creative brief to deliver elevated concepts that meet luxury client goals.

Partner with Sales and Strategy to navigate complex client structures and with Program Management to build scopes of work and project plans that set the team up for success.

Mentor design team members on luxury projects to ensure standards align with advertiser expectations.

Provide clear and objective critiques of creative work.

Present internally and externally to clients, interfacing comfortably with executive-level stakeholders.

Remain current on the luxury industry, demonstrating fluency with industry trends, news, and business shifts.

Qualifications

5‑7 years of direct experience in the luxury space (brand, agency, studio or publisher).

10+ years of relevant experience inside a branded content studio, media, advertising agency or brand in‑house agency environment.

Exceptional presentation skills – required for internal and external creative presentations.

Exceptional craft in Design or Art, with a demonstrated visual taste and aesthetics.

Experience ideating and executing in all mediums – print, digital, video, social media.

Demonstrated experience across a wide range of marketing channels.

Decipher creative briefs and translate them to strategy, objectives, and creative deliverables.

Proven track record of outstanding luxury concept ideation and award‑winning creative.

Established network of luxury creative collaborators and ability to recommend vendor talent.

Track record of fostering teamwork that leads to repeated client business.

Experienced relationship builder who manages multiple opinions and personalities to create camaraderie and collaboration.

Strategic thinker who connects dots in unexpected ways and champions new ideas and ways of working.

Preferred: Creative experience in other categories (entertainment, culture, general market, etc.).

Salary: The annual base pay range for this role is $175,000 – $195,000 USD. Variable pay, benefits, and other compensation details are available upon request.

Benefits may include medical, dental, and vision coverage, flexible spending accounts, a 401(k) plan with company match, paid vacation, paid sick days, paid parental leave, tuition reimbursement, and professional development programs.

The New York Times Company is committed to being the world’s best source of independent, reliable, and quality journalism. We embrace a diverse workforce that includes a broad range of backgrounds and experiences across our ranks and at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.

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