Sr Director - Brand, Social & Culture Partnerships

Who We Are
Spindrift is challenging people's expectations of how good a beverage can be. Founded in 2010 on the belief that the best tastes come directly from nature, Spindrift is the only sparkling water in America made with real squeezed fruit. Every Spindrift product is crafted to celebrate the aroma, texture, and taste of real squeezed fruit — never from concentrate — in every sip. Spindrift's product portfolio now includes Spindrift® Soda and Spindrift® Tea, in addition to the flagship Spindrift® Sparkling Water.

The Role
We're looking for a strategic, culturally fluent leader to drive how our brand shows up in the world across owned, earned and influencer touchpoints. The Sr. Director of Brand, Social & Culture Partnerships will lead our external storytelling ecosystem — spanning brand partnerships, PR, influencer/creator strategy, and social — to build relevance, earn attention and drive new household adoption.

This is a highly cross‑functional, externally facing leadership role responsible for shaping our cultural presence and building meaningful partnerships that move the brand forward.

You’ll manage a small but mighty team (3 direct reports) and work closely across other teams (Creative, Media, Innovation, Sales and Leadership) to spread Spindrift brand love to millions of new households.

What You’ll Own
Creator & Influencer Strategy

Oversee influencer and creator partnerships (paid + earned), from micro‑influencers to athletes and celebrity partners

Build scalable, authentic creator programs that drive awareness, reach and engagement

Ensure talent selection reflects Spindrift's DNA and drives cultural relevance

Measure and optimize influencer performance across key brand KPIs

Brand & Cultural Partnerships

Develop and execute a strategic partnership roadmap aligned to Spindrift's growth strategy and goals

Identify, negotiate, and manage brand collaborations and partnerships, from concept to execution, across new and existing potential brand partners

PR & Earned Media

Own PR strategy and agency management

Drive proactive storytelling moments, supporting product launches and brand narratives

Secure meaningful media coverage that builds brand awareness and equity

Develop press materials, messaging frameworks, and thought leadership opportunities

Social Strategy

Guide organic social strategy and content direction

Identify emerging trends and opportunities to keep the brand relevant

Lead measurement of social efforts, tracking key brand KPIs and optimizing strategy and content based on learnings

Team Leadership

Manage and mentor 3 direct reports across influencer, social, partnerships, PR, and community management

Set clear KPIs, workflows, and priorities

Foster a culture of teamwork, creativity and challenging status quo

Requirements
Who You Are

Minimum 10 years of experience across brand partnerships, influencers, PR and social media

Proven success in building and scaling consumer brands through relevant and meaningful cultural and social touchpoints

Strategic thinker with the ability to execute at a high level

Deep understanding of culture, trends, and consumer behavior

Experience leading partnerships and managing talent/creator ecosystems

Strong media relationships and PR fluency

Comfortable negotiating deals and managing budgets

Strong leader who can mentor and manage a team

Highly collaborative and comfortable working cross‑functionally

Data‑informed but creatively driven

Passion for health, wellness, and purpose‑driven brands

Benefits
Compensation & Benefits

Salary range: $170,000 to $200,000, dependent on experience

Short‑term incentive programs specific to level and department

Medical, dental, and vision insurance, with an employer contribution rate of 80 % towards monthly premiums, regardless of plan type selected

Company‑paid life insurance, and a 401(k) retirement savings plan with a company match

Monthly cell phone allowance

Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education

Voluntary additional life insurance, short‑term disability and long‑term disability insurance

Paid leave benefits required by regulation, and company‑provided paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time

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