Digital Content Producer, Houston Life

The future of Houston Life won’t be measured by one hour of television. It’ll be measured by how we show up everywhere else.

We’re looking for a

Digital Content Producer

to help build that future.

You’ll build and operate an always-on audience engine that reaches people across platforms throughout the day, not just during the 1 p.m. broadcast. If the only content we publish comes from the show, we’re doing it wrong.

This is not a traditional producer role or an on-air role. If you’re happiest creating, experimenting, and building behind the camera, you’ll fit right in. Success isn’t measured by the volume of content you produce, but by how effectively you help Houston Life reach audiences beyond the broadcast.

What You’ll Do
Expand Houston Life beyond the broadcast

Turn daily show content into platform-native formats (short‑form, vertical video, explainers, recaps, service‑driven content)

Help define Houston Life’s voice, storytelling, and presence across Instagram, TikTok, YouTube, streaming, and emerging platforms.

Pitch original content ideas built specifically for digital and social—not every story starts with the television show.

Create content built for audience behavior, not just distribution

Produce content designed for feeds, not just repurposed from broadcast

Shape hooks, structure, pacing, and framing based on how audiences engage

Ensure every piece answers: Why should I care? What do I get from this?

Extend segments into franchises

Turn one‑off segments into repeatable, scalable content formats

Identify opportunities for series, recurring features, and talent‑driven content

Create and publish content continuously throughout the day—not just from the broadcast—ensuring Houston Life reaches audiences who will never watch at 1 pm

Work across teams to strengthen execution

Partner with show producers, talent, and photographers to identify content moments in real time

Collaborate with our audience growth strategist and research to optimize performance and distribution

Work with Creative Marketing Solutions on branded content and sponsor integrations

Measure, learn, and improve

Track how content performs across platforms

Adjust formats, timing, and packaging based on real audience behavior

Test new formats, publishing strategies, and storytelling techniques to continually improve audience engagement.

What We’re Looking For
Experience producing content for digital, social, or streaming platforms (not just broadcast)

A deep understanding of platform‑native storytelling across Instagram, TikTok, YouTube, and emerging platforms

Strong writing, creative instincts, and mobile‑first storytelling skills

Comfortable shooting, editing, and publishing independently when needed

Uses analytics to refine ideas and improve performance

Sees one story and imagines multiple ways to tell it

Naturally collaborates across editorial, production, marketing, and talent

Takes ownership of results and enjoys building something new

If you’ve ever looked at a television show and thought, “They’re leaving so much content on the table,” this job was built for you.

Location:

KPRC 2

8181 Southwest Freeway, Houston, Texas 77074

KPRC 2 is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, KPRC 2 will comply with applicable state and local laws prohibiting employment discrimination.

#J-18808-Ljbffr