Senior Product Marketing Manager

Our client is a rapidly growing fintech company focused on solving complex cash flow and financial management challenges for small and midsize businesses. Operating with the speed and innovation of a startup while benefiting from the backing and resources of a larger technology organization, they are transforming how customers manage critical business operations through an integrated software platform.

This is an opportunity to join a high-growth business at a pivotal stage and build impactful marketing programs that directly influence revenue, customer acquisition, and product adoption.

The Role
We are seeking a Senior Product Marketing Manager to serve as the first dedicated marketing leader within a fast-growing business unit. This individual will play a critical role in developing positioning, driving demand generation, enabling sales teams, and shaping go-to-market strategy.

This is a highly visible, cross-functional role requiring close partnership with Product, Sales, Customer Success, Revenue Operations, and Executive Leadership. The ideal candidate is a builder who thrives in ambiguity, enjoys rolling up their sleeves, and can balance strategic thinking with hands‑on execution.

Responsibilities

Develop compelling product positioning and messaging that clearly differentiates solutions in the marketplace.

Create and execute integrated marketing campaigns focused on awareness, demand generation, customer acquisition, and product adoption.

Partner with Product Management to define go‑to‑market strategies for new features, products, and programs.

Lead pricing, packaging, and commercialization initiatives in collaboration with Product and Finance teams.

Produce sales enablement content, including presentations, battlecards, case studies, customer stories, and one‑pagers.

Drive market intelligence efforts through customer research, competitive analysis, and segmentation studies.

Collaborate across marketing functions to optimize campaign performance using email, digital advertising, content marketing, and in‑product engagement strategies.

Analyze campaign and funnel performance data to identify trends, insights, and growth opportunities.

Develop customer lifecycle marketing strategies that support acquisition, engagement, retention, and expansion.

Manage and coordinate complex cross‑functional projects across multiple teams and stakeholders.

Qualifications
Required

5+ years of Product Marketing experience in a B2B SaaS, fintech, technology, or high‑growth startup environment.

Proven track record of driving measurable business outcomes through marketing initiatives.

Strong understanding of go‑to‑market strategy, positioning, messaging, and product launches.

Experience supporting sales organizations with effective enablement content and tools.

Excellent project management and stakeholder management skills.

Strong analytical mindset with experience leveraging data to drive decision‑making.

Ability to thrive in a fast‑paced, entrepreneurial environment with evolving priorities.

Preferred

Experience with product‑led growth (PLG) strategies and in‑product conversion programs.

Knowledge of SQL and comfort working with marketing, product, and data analytics teams.

Startup or early‑stage company experience.

Experience marketing to SMB audiences.

Fintech, financial services, logistics, transportation, or marketplace technology experience.

Strong branding and customer segmentation expertise.

Compensation

Base Salary: $154,000 – $208,000 annually

Final compensation will be determined based on experience, skills, education, and market considerations.

Medical, Dental, and Vision Insurance

Life and AD&D Insurance

401(k) with Company Match

Employee Stock Purchase Program

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Short‑Term and Long‑Term Disability Coverage

Up to 20 Days PTO in Year One

10 Paid Company Holidays Annually

Employee Assistance Program (EAP)

Wellness and Employee Recognition Programs

Employee Referral Bonus Program

Opportunities for Career Growth and Professional Development

Why Join?

Opportunity to build and influence marketing strategy from the ground up.

High visibility with executive leadership and cross‑functional teams.

Startup agility with the backing of an established technology organization.

Meaningful work solving real‑world challenges for business customers.

Collaborative culture focused on innovation, ownership, and customer impact.

Prime Team Partners is an equal opportunity employer. Prime Team Partners does not discriminate on the basis of race, color, religion, national origin, pregnancy status, gender, age, marital status, disability, medical condition, sexual orientation, or any other characteristics protected by applicable state or federal civil rights laws. For contract positions, hired candidates will be employed by Prime Team for the duration of the contract period and will be eligible for our company benefits. Benefits include medical, dental and vision. Employees are covered at 75%. We offer a 401K after 6 months, we do not provide paid holidays or PTO, sick time is offered in accordance with local laws. This job is open until filled.

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