Senior Manager of Digital Experience - Email

Senior Manager of Digital Experience - Email
Cooley is seeking a Senior Manager of Digital Experience - Email to join the Marketing and Business Development team.

Position Summary
Under the supervision of the Associate Director of Digital Experience, the Senior Manager of Digital Experience - Email supports the email and marketing automation vision, defining strategy and transforming channel operations through sophisticated, data-driven lifecycle journeys that support client engagement and business growth. Working closely with cross-functional teams, this role drives enterprise roadmap alignment, operational excellence, talent development, and continuous advancement of the firm’s digital transformation and AI-enabled marketing capabilities.

Position Responsibilities

Channel Strategy & Operations: Define and lead the enterprise email and marketing automation strategy, moving the firm from batch-and-blast tactics to sophisticated, persona-based lifecycle journeys.

Technology Business Ownership: Serve as the primary business owner for the Marketing Automation Platform (MAP), overseeing the roadmap, system health, and integration with the CRM to ensure a seamless data flow.

Resource Management: Manage a hybrid team of onshore strategic leads and offshore execution resources to ensure 24/7 operational coverage and high-velocity campaign deployment.

Channel Health & Deliverability: Maintain a high-quality, governed channel by overseeing quality standards, sender reputation, and regulatory compliance (GDPR/CCPA/CAN-SPAM) standards.

Journey Integration: Partner across MCD to design and support integrated client journeys, ensuring email acts as a cohesive "connective tissue" between web, events, and business development touchpoints.

Data & Performance Leadership: Act as the channel's data lead, establishing KPIs for engagement and conversion while leveraging A/B testing and behavioral insights to optimize performance.

Cross-Functional Execution: Collaborate closely with MCD practice leads to translate business goals into high-impact automated programs and targeted campaign execution.

Enterprise Roadmap Collaboration: Work beyond MCD with Tech and Innovation teams to align the email automation roadmap with the firm’s broader digital transformation and AI-driven initiatives.

Operational Governance: Implement and enforce scalable templates, workflows, and quality‑control processes to ensure error-free execution across all practices and regions.

People Leader:

Serve as direct supervisor and mentor to direct reports.

Provide day‑to‑day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests.

Support business professional development and continued educational opportunities.

In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.

All other duties as assigned or required.

Skills and Experience
Required :

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.

Ability to work extended and/or weekend hours, as required.

Ability to travel, as required.

7+ years applicable experience (e.g., digital operations, digital marketing, or related field).

Proven experience in audience segmentation.

Working knowledge of basic HTML/CSS.

Familiarity with orchestration/ marketing automation platforms.

Demonstrated experience in operations and quality assurance.

Preferred :

Bachelor's degree.

Supervisory experience.

Competencies

Entrepreneurial by nature.

Excellent attention to detail.

Exceptional interpersonal and communication skills with ability to facilitate and solve problems.

Ability to organize, prioritize and coordinate multiple activities often under tight timelines.

Ability to drive projects to completion and achieve goals.

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