Senior Product Marketing Manager (Cash)

Responsibilities

Wealthfront is looking for an experienced Sr. Product Marketing Manager to own our Cash (banking) products

Cash is the hub of Wealthfront’s financial ecosystem; clients love it for its instant money movement, joint account access, and the way it simplifies earning more with their cash

As the newest member of the Marketing org at Wealthfront, you’ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities

This role reports directly to a Product Marketing Director

You’ll work closely with partners across the company, in Product, Engineering, Design, Research, and others

The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning and scale products after they have found product market fit.

Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross‑functional leaders and communicators

This is an ideal opportunity for a product marketer looking to make a big impact. Success will require strategic thinking, analytical rigor, and a customer‑focused mindset. You’ll help us build and grow financial products that favor people, not institutions

Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product

Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth

Develop positioning, audience, and distribution strategies for new and existing products

Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences

Craft focused briefs, rooted in business and customer insights, for creative teams to execute against

Regularly lead business performance recaps and findings with executive leadership team

Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Qualifications

A low‑ego, high accountability leader with a willingness to get into the details and a tendency to make others around them successful

A data‑driven mindset and comfort with analysis, testing, and measurement methodologies.

Experience running messaging tests and A/B experiments

Personal finance knowledge and experience is a big bonus, but not required

6+ years in consumer product marketing or growth marketing, with technology and/or startup experience

Passionate storyteller with strong communication, presentation, and writing skills

Bachelor’s degree or higher

Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives

Strategic thinker who equally values creativity and marketing effectiveness

Benefits

Lunch and snacks on the house: Enjoy lunches, snacks, coffee and stipends to go out to lunch with coworkers.

More tools in your toolbox: Join one of our affinity groups, attend leadership trainings and receive 1:1 mentorship. We give team members a quarterly learning stipend so we can all continue to grow and improve.

Commuting made easy: We’re a short walk from the Palo Alto Caltrain and all employees receive a Caltrain pass. Our co‑working space in San Francisco is great for days when you need to work from the city. An additional transportation stipend and relocation bonuses make getting to the office a breeze.

Prioritize Wellness: Stay happy and healthy however you choose with our monthly wellness reimbursement. You define what wellness means for you — a massage, running sneakers, or dance classes? It’s your call.

Work/life balance (no, really): We have flexible working hours, a discretionary time off policy and offer 16 weeks of paid parental leave (both parents). We work hard, but rejuvenate too.

Your health matters: We provide comprehensive medical, dental and vision coverage for you and your family, including HSA contributions for high deductible plans.

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