Senior Marketing Operations Manager

We’re looking for a Senior Marketing Operations Manager to lead and evolve Marketing Operations in a scaled, multi‑team organization. This role is both strategic and hands‑on—you’ll set the vision for how marketing operates at scale while staying closely involved in execution, systems, and analytics. You’ll be a key partner to Marketing, Sales, Product, and RevOps leadership, responsible for ensuring our marketing engine is efficient, aligned, measurable, and continuously improving as the business grows.

Marketing Operations Strategy & Ownership

Own the end‑to‑end Marketing Operations strategy for a scaled organization, balancing flexibility with governance

Act as the primary Marketing Ops partner to senior marketing leadership

Hands‑On Systems & Execution

Own and actively manage the marketing technology stack (e.g., Dreamdata, Marketo, and related tools). Responsibilities include Marketo configuration and optimization such as multi‑market MQL rule automation, data flow and synchronization between Marketo and Salesforce, automated email trigger and nurture setup, event lead imports, and lead routing and tracking

Configure, optimize, and troubleshoot systems to support campaigns, launches, and lifecycle programs including email, landing pages, and lead flows

Ensure data quality, integrations, and system performance across tools through thorough QA of all implementations

Lead vendor selection, renewals, and day‑to‑day tool optimization

Process Optimization & Scale

Establish and maintain scalable workflows, templates, and operating rhythms

Identify gaps in the marketing technology stack and recommend tools to improve efficiency, capability, and scale

Identify operational bottlenecks and design solutions that scale globally and work across functions

Partner closely with the CRM and RevOps teams to manage approvals, releases, and cross‑tool dependencies

Drive automation and standardization while maintaining flexibility where needed to support growth

Enable segmentation, regional execution, and localization from an operational and systems perspective

Design, build, and continuously optimize workflows, processes, and automation supporting marketing campaigns and lifecycle programs

Analytics & Insights

Define and own marketing and funnel metrics across the full customer journey

Build and maintain executive‑ready dashboards and recurring performance reporting

Deliver insights that inform investment decisions, strategy, optimization, and campaign performance

Partner closely with RevOps and Finance on attribution, pipeline, and ROI measurement

Cross‑functional leadership & collaboration

Serve as a trusted operational partner to Growth Marketing, Sales Ops, RevOps, Finance, Product, and Regional Marketing teams

Align on data definitions, KPIs, SLAs, and handoffs across GTM teams

Qualifications

8+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations

Must be Marketo Certified

Proven experience operating in a scaled B2B organization (SaaS or complex GTM preferred)

Deep, hands‑on expertise with CRM, marketing automation, and analytics tools

Strong analytical mindset with the ability to turn data into actionable insights

Demonstrated ability to operate at both strategic and executional levels

Excellent stakeholder management and executive communication skills

Comfortable driving change, structure, and clarity in complex environments

What Success Looks Like

Marketing operates with clarity, consistency, and speed at scale

Leadership has clear visibility into performance, impact, and ROI

Teams are enabled by systems and processes—not slowed down by them

Marketing Ops is viewed as a strategic partner, not just a support function

Compensation
The estimated pay ranges for this role are as follows:

$150,000- $180,000

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors such as your skills, qualifications, and experience. In addition to the salary you may be eligible for a corporate bonus which can range up to 30%.

Fieldwire is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other characteristic protected by law.

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