Digital Marketing & SEO Manager

Digital Marketing & SEO Manager

A&E Plumbing, Heating & Air is seeking a highly motivated Digital Marketing & SEO Manager to take ownership of our online presence and continue building one of the strongest digital marketing programs in the HVAC and plumbing industry. This position is responsible for increasing website traffic, improving search engine rankings, generating qualified leads, growing our local market presence, and maintaining our reputation across every digital platform. This is not simply a social media position. The ideal candidate understands digital marketing as a complete system—including SEO, content strategy, local search, website optimization, analytics, Google Business Profile management, conversion optimization, email marketing, and paid advertising. Success in this role will be measured by measurable improvements in traffic, rankings, leads, and revenue. This position owns A&E's digital marketing program. The successful candidate is expected to identify opportunities, prioritize projects, execute improvements, measure results, and continuously maintain our digital presence—not simply complete assigned tasks. We are looking for someone who takes initiative, thinks strategically, and treats our marketing as an ongoing business asset.
Primary Responsibilities
Website Management & SEO
Content Marketing
Local SEO
Social Media Management
Email Marketing
Lead Generation & Conversion Optimization
Analytics & Reporting
Brand Management
Paid Advertising
Additional Responsibilities
Qualifications Preferred
3+ years of digital marketing experience
Experience with local SEO
Experience managing Google Business Profiles
Experience with HubSpot
Experience with Google Analytics 4
Experience with Google Search Console
Experience with SEMrush or similar SEO tools
Experience with WordPress or HubSpot CMS
Experience with Meta Business Suite
Experience with Google Ads
Experience with Canva or Adobe Creative Suite
Strong writing and editing skills
Photography and video editing experience
Understanding of AI-assisted content creation
Skills & Abilities
Excellent written communication
Strong organizational skills
Project management ability
Analytical thinking
Attention to detail
Self-motivation
Ability to prioritize multiple projects
Data-driven decision making
Creativity balanced with business objectives
Ability to work independently
Key Performance Indicators (KPIs)
Increase in qualified website traffic
Improvement in search rankings
Growth in organic leads
Growth in Google Business Profile engagement
Increase in customer reviews
Improved website conversion rate
Increased social media engagement
Growth in membership signups
Increased booked appointments from digital marketing
Positive ROI on advertising campaigns
What Success Looks Like
Within the first year, the Digital Marketing & SEO Manager should:
Increase qualified organic website traffic.
Improve rankings for priority service keywords.
Expand city-level search visibility.
Maintain an active Google Business Profile.
Execute a consistent content marketing strategy.
Grow online reviews.
Increase lead generation from digital channels.
Continuously optimize the website using analytics and SEO best practices.
Flexible work from home options available.
Compensation: $30.00 - $45.00 per hour
Nestled in the heart of the Columbia River Gorge, we have proudly serviced areas between Gresham and The Dalles for over 16 years. Being apart of the A&E Team is so much more than just a job; we are committed to prioritizing our community and neighbors, offering honest, transparent solutions tailored to serve the people we care for.