Marketing Manager - ONSITE "NO HYBRID"

About Goodside Health
Goodside Health is on a mission to close the gaps in children's healthcare through innovation and execution. Our family of brands includes

Care for Kids , a pediatric-focused urgent care network offering fast, friendly, and expert in-person care for children;

Pediatric Primary Care ; and

Virtual Care for Families .

This role sits within the

Urgent Care for Kids

brand, where our clinics are designed with kids in mind — from board-certified pediatric providers to kid-friendly waiting rooms — so parents have peace of mind the moment their child needs care fast.

Position Summary
We are seeking a creative, data-driven

Marketing Manager

to lead brand awareness, patient growth, and community engagement initiatives for Care for Kids clinics. This role will develop and execute integrated marketing strategies that strengthen our reputation as the trusted choice for pediatric urgent care, drive patient volume, and support new clinic openings — while helping connect the dots with Goodside Health's broader family of pediatric care brands.

Key Responsibilities

Develop and execute annual marketing plans and campaigns to drive patient visits and brand awareness across all locations

Manage digital marketing channels, including website, SEO/SEM, paid social, email marketing, and online reputation/review management

Oversee social media strategy and content calendar, ensuring consistent, kid-friendly, and parent-focused messaging

Build and maintain relationships with local schools, pediatricians, daycare centers, sports leagues, and community organizations to drive referrals and partnerships

Plan and execute grand openings and marketing launches for new clinic locations

Manage marketing budget, track ROI, and report on campaign performance and key growth metrics

Coordinate with clinic operations and clinical leadership to ensure marketing messaging aligns with patient experience and brand standards

Oversee creation of marketing collateral, signage, and promotional materials for clinics

Manage relationships with external vendors, agencies, and freelance creatives (designers, photographers, videographers)

Monitor competitor activity and local market trends to identify growth opportunities

Support internal communications and employer branding initiatives to aid in recruitment marketing

Partner with Practice Partners / Providers to ensure consistent voice, shared learnings, and coordinated campaigns where audiences overlap

Qualifications
Required

Bachelor's degree in Marketing, Communications, Business, or related field

4+ years of marketing experience, ideally in healthcare, retail health, ranchise, or multi-location business environments

Proven experience managing digital marketing channels (SEO, paid media, email, social)

Strong project management skills with the ability to manage multiple campaigns and locations simultaneously

Excellent written and verbal communication skills

Proficiency with marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, email platforms (e.g., Mailchimp, HubSpot), and CMS platforms

Strong Community Engagement Initiatives to help grow patient for both primary care and urgent care clinics.

Preferred:

Experience in healthcare, pediatrics, primary care and/or urgent care marketing

Experience with multi-location or franchise marketing

Familiarity with HIPAA-compliant marketing practices

Experience with local/community-based marketing and event planning

Graphic design or content creation skills (Canva, Adobe Creative Suite)

Key Competencies

Creative thinker with strong brand instincts

Analytical mindset with comfort in tracking KPIs and marketing ROI

Community-oriented and relationship-driven

Adaptable in a fast-paced, growing organization

Passion for healthcare and helping families

What We Offer

Competitive salary based on experience

Health, dental, and vision insurance

Paid time off and holidays

401(k) with company match

Opportunities for growth within an expanding healthcare organization

A mission-driven, family-focused company culture

Goodside Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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