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Director, Marketing Analytics & Insights

Publicis Groupe · New York, NY, USA ·

Pay:
135.375 - 216.684
Job type:
Full Time

Starcom, a unit of Publicis Groupe, seeks a Director of Applied Analytics to lead Marketing Mix Modeling initiatives across digital and offline media. You will manage client relationships in a media agency setting, drive data-driven recommendations, and collaborate with internal and external teams.
The role sits in the Applied Analytics and Technology department, guiding data visualization, research roadmaps, and measurement strategies to improve campaign performance for Starcom clients.

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