B2B Marketing Manager- Salt Lake City, Utah

Marketing Manager

The Marketing Manager is responsible for the execution of marketing strategies that support brand development, new student growth, and other priorities for the corporate and transfer verticals within our strategic partnership organization. Among the Manager's responsibilities is launching audience and offering messages and growth strategies that are college-specific (i.e., "product marketing"). The Manager will work with the Senior Manager to understand internal and external factors that affect our performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, and competitor behavior. The Manager works to understand program goals and targets, develop campaigns and placements to support program strategies, execute on college-specific initiatives, and report on results. The Manager will spend more time interfacing and collaborating with members of the Marketing team and must build trust and wield strong influence within the organization. This role requires a driving action through influence vs. direct authority, as well as fluency in various marketing disciplines, including brand, traditional and digital media, SEO, content marketing, conference and event marketing, and more.
What You'll Do:
Manage new campaigns and strategies to support college goals, from helping the Senior Manager on strategy brief creation through to delivery of final creative.
Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives.
Help develop annual college marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy.
Understand target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth.
Build relationships of trust with college program cluster teams – academic deans and program chairs
Understand and stay up on external and internal factors influencing college performance. Read industry publications and news to understand our students and prospects and the industry the college serves.
Translate college strategy into tactical execution by working with the college director to understand goals and audiences.
Research new audience targeting, industry publications, industry groups and associations, and other program level marketing opportunities
Work closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand
Research strategic program and audience media placements, develop plans and budgets, manage creative requests and production.
Performs other related duties as assigned.
What You'll Bring (Minimum Qualifications):
Bachelor's degree in Marketing or a related field
Five (5) years of related marketing experience
Bonus Points for (Preferred Qualifications):
Experience in B2B marketing, demand generation, and/or partner marketing.
Understanding of business development principles and market positioning.
Physical Requirements:
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
This position requires occasional travel of up to 10%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.