Associate Director, Creative Production & Development

Associate Director, Creative Production & Development
As the Associate Director, Creative Production & Development, your role is a hybrid of creative strategy and hands‑on execution. You will develop and pitch original, platform‑native video concepts while directing shoots and guiding the post‑production process. You will own the complete creative lifecycle of assigned video projects, from initial concept through final delivery, serving as the primary creative voice and ensuring all content is innovative, aligns with brand strategy, and drives audience growth on key platforms such as YouTube.

This role will serve as a senior creative leader on the Central Creative team, dedicated to producing best‑in‑class video for both celebrity and non‑celebrity content for our iconic brands. You will exhibit an "all hands on deck" and "can‑do" attitude, and be the driving force behind your shoots—creative innovators and stewards of the brands.

Hybrid Schedule
Three days per week in the New York City office; up to two days of remote work per week.

Contributions

Creative Development: Work closely with the Sr. Director on ideation, development, and execution of unique, original concepts and formats for new series and videos tailored to platform best practices and strategic brand goals. Conduct rigorous research on lanes, topics, and talent for established or potential series.

Production & Directing: Direct multi‑camera and documentary‑style video shoots, managing both celebrity and non‑celebrity talent on‑set or remotely to realize the creative vision and capture compelling content.

Project Ownership: Manage the entire project scope, timeline, and budget in close partnership with the Production & Post Operations team to ensure projects are delivered on time and on budget.

Post‑Production Guidance: Lead the post‑production process for your projects, providing clear, constructive creative feedback to editors to guide storytelling, pacing, and style from first cut to final delivery.

Stakeholder Partnership: Serve as the primary point of contact and creative partner for brand stakeholders on your assigned projects, effectively communicating the creative vision and managing feedback.

Minimum Qualifications and Job Requirements

5‑7+ years of experience in digital video production, with a proven track record of developing and producing high‑performing YouTube‑first content.

Expertise in leading projects from concept to completion, including pitching, scripting, directing, and overseeing post‑production.

A strong creative storyteller with a deep understanding of what drives engagement and audience growth on YouTube and other digital platforms.

Experience directing documentary‑style videos and interviewing both celebrity and non‑celebrity talent in a variety of production environments.

Excellent communication and collaboration skills, with experience managing feedback from multiple stakeholders.

Highly organized, self‑motivated, and comfortable managing multiple projects simultaneously in a fast‑paced, deadline‑oriented environment.

An active consumer of digital video, hyper‑aware of cultural trends, and able to influence new format development.

Passionate, curious, and willing to collaborate, test, and learn.

Travel Required:

Approximately 25%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please click here:

https://www.e-verify.gov/employees .

Pay Range
Salary: New York: $105,000.00 - $125,000.00. The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc.'s total compensation package for employees. Other compensation may include annual bonuses, and short‑ and long‑term incentives.

In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short‑term and long‑term disability, health savings and flexible spending accounts, family care benefits, a generous 401(k) savings plan with a company match program, 10‑12 paid holidays annually, and generous paid parental leave (birthing and non‑birthing parents). These benefits may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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