Director of Social Media

Agency Overview

The NYC Department of Small Business Services (SBS) helps unlock economic potential and create economic security for all New Yorkers by connecting them to good jobs, building stronger businesses, and fostering thriving neighborhoods across the five boroughs.
Job Description

The Department of Small Business Services seeks a dynamic and dedicated Director of Social Media to create engaging content and translate the agency's priorities into high-impact digital storytelling. This role will elevate SBS services targeting small businesses, commercial corridors, jobseekers, and aspiring entrepreneurs across New York City, and spotlight the agency's role in strengthening the local economy through compelling storytelling that builds our online presence and drives traffic to our services.
Responsibilities

Content Strategy & Execution

Lead the agency's social media strategy across all platforms, translating agency priorities into culturally fluent, platform-native content.
Manage day-to-day content creation, scheduling, and engagement across the agency's social media channels and coordinate with City Hall digital and new media teams.
Monitor social and digital trends to identify and act on real-time storytelling opportunities, including rapid-response moments tied to breaking news or emerging public discourse.
Research and identify new digital platforms and new media opportunities the agency can leverage.

Video & Creative Partnerships

Produce recurring short- and long-form video series spotlighting small businesses, entrepreneurs, and agency success stories across New York City's five boroughs, overseeing the full production process from concept through final edit.
Build and manage relationships with local creators, influencers, and digital media outlets, securing partnerships for press conferences, campaign rollouts, and cultural moments.
Oversee the production of graphics and visual content supporting social media, press events, and other storytelling efforts.

Cross-Team Coordination

Coordinate closely with the Press Secretary and Communications Director to ensure alignment across social media, press, marketing, and advertising efforts.
Staff agency leadership at content shoots, creator engagements, and public-facing digital moments as needed.

Team Leadership & Performance

Supervise and mentor the Creative Communications Specialist, setting priorities and providing feedback on content and production work.
Use analytics and measurement tools to track performance across social media channels and creator partnerships, and identify high-performing formats and partnerships to scale.
Manage special projects as needed.

Requirements

A baccalaureate degree from an accredited college and at least three years of full-time experience in public relations, journalism, or advertising.
Education and/or experience equivalent to the criteria above.

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