Associate Director, Marketing, Professional Promotion, Field Activation, (Head &

The Role

The Associate Director, (Head & Neck Oncology) Petosemtamab Marketing Professional Promotion - Field Activation & Experience will drive executional excellence and field-facing activation of the promotional strategy. This critical role will report to the Director of the Petosemtamab Marketing team and will be expected to work closely within the US Marketing and cross‑functional teams. Success in this role will require strategic thinking, close collaboration with the field sales teams, strong cross‑functional partnerships, and knowledge of the evolving HNSCC marketplace while realizing strategic and tactical synergies that accelerate brand growth.
Additionally, this role will require strategic thinking that delivers differentiated customer engagements by leveraging innovative technology to accelerate and harmonize field execution. Strong leadership skills, a collaborative mindset, oncology marketing experience (highly preferred), and a proven track record of accomplishment operating in an emerging/developing organization are key to this individual's success.
Work arrangement

This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60‑day period, and is approved by the hiring manager.
Responsibilities

Shape key strategies, pull through prioritized tactics, and achieve the overall brand vision set by Genmab organizational leadership
Lead field activation planning and pull-through strategy
Partner with sales leadership to identify customer engagement opportunities
Ensure field teams are equipped with impactful promotional resources and engagement tools
Support launch readiness and field communication planning
Coordinate promotional alignment across training, sales, market access, and medical teams
Identify opportunities to improve customer experience and engagement
Lead peer‑to‑peer and congress engagement strategy
Utilize customer insights, including KOL interactions and KPI reporting in conjunction with CE&I to inform brand strategy
Lead and shape innovative Brand insights and leverage Advanced AI and other technologies
Execute tactical planning and pull-through
Salesforce collaboration: Partner with sales leadership and develop clear strategic and execution pull-through of the brand go‑to‑market strategy
Manage project timelines, budgets, and all key deliverables aligned to brand goals
Partner effectively across Brand, Insights & Analytics, Sales, Sales Learning & Dev., Market Access, and Medical Affairs to implement brand strategies
Work productively to lead through external agency partners, key internal stakeholders, cross‑functional groups within the Genmab organization to drive performance results
Requirements

A minimum of a bachelor's degree is required; an MBA is preferred.
8+ years of professional, relevant experience required, including US or Global in‑line marketing and field sales experience.
Oncology/HNSCC marketing experience preferred. Accelerated approval experience is highly preferred.
Prior sales experience highly preferred.
Strategic and creative mindset. Ability to translate insights into actionable strategies.
Proven track record of brand performance, including developing strategies and tactics with measurable impact.
Track record of driving strong cross‑functional collaboration and achieving team‑oriented goals.
Excellent verbal and written communication skills for various audiences, including management teams.
Ability to lead and motivate cross‑functional team members and stakeholders. One team mentality.
Experience working in an emerging organization's highly complex, dynamic environment preferred. Self‑starter with strong initiative, proactive and solutions‑oriented, and can function autonomously.
Ability to thrive in a rapidly evolving, fast‑paced work environment.
Resourceful, decisive, and proactive approach to managing multiple priorities in a fast‑growing organization.
A strong desire to grow within the organization, taking on roles of increasing responsibility.
Commitment to the corporate culture of innovation, customer and patient‑centricity, inclusion, and compliance.
Ability to travel domestically.
Salary

$176,400.00 – $264,600.00
The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long‑term incentives.
Benefits

401(k) Plan:

100% match on the first 6% of contributions
Health Benefits:

Two medical plan options (including HDHP with HSA), dental, and vision insurance
Voluntary Plans:

Critical illness, accident, and hospital indemnity insurance
Time Off:

Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
Support Resources:

Access to child and adult backup care, family support programs, financial wellness tools, and emotional well‑being support
Additional Perks:

Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses

#J-18808-Ljbffr