Social Media Content Creator

Job Summary:

The Social Media Content Creator is responsible for developing, curating, and publishing engaging content across multiple social media platforms to enhance brand visibility and drive audience engagement. This role supports digital engagement efforts by aligning content with organizational goals and collaborating with marketing teams to ensure consistent messaging.
Responsibilities:
Create engaging social media posts, graphics, and short-form videos aligned with branding and messaging.
Write clear, concise, and compelling copy tailored for platforms such as LinkedIn, Instagram, Facebook, and X (Twitter).
Manage content calendars and schedule posts using approved social media management tools.
Ensure timely publishing of content for campaigns, events, and announcements.
Monitor social channels for comments and messages, escalating issues as needed.
Support community engagement strategies to foster positive audience interactions.
Track performance metrics and provide insights to optimize content strategy.
Collaborate with marketing teams and internal stakeholders for content alignment, approvals, and compliance.
Required Skills & Certifications:
Proven experience in social media content creation and publishing.
Strong writing and editing skills with attention to detail.
Proficiency in social media management tools (e.g., Meltwater, Sprout Social, Hootsuite).
Basic graphic design and video editing skills (Canva, Adobe Suite preferred).
Ability to understand and interpret analytics for actionable insights.
Four-year degree.
Preferred Skills & Certifications:
Knowledge of energy, infrastructure, or public sector communications.
Creative mindset with ability to adapt tone and style for different audiences.
Familiarity with accessibility standards and inclusive content practices.
Ability to work independently and meet deadlines in a fast-paced environment.
Special Considerations:
Must be detail-oriented and able to maintain brand consistency.
Requires collaboration across multiple teams and stakeholders.
May involve managing multiple campaigns and timely content delivery.
Scheduling:
Standard work schedule with flexibility to meet publishing deadlines and campaign demands.