Marketing & Fan Engagement Lead, Sports Programs

Strategic Marketing Advertising Serve as day-to-day marketing and fan engagement contact for assigned sports at the University of Illinois
Assist with the advertising and messaging strategy for sales of tickets and attendance growth for assigned sports
Assist with the digital advertising strategy and execution for each sport including email marketing, marketing automation, mass texting, and mobile application for assigned sports
Work with assigned sport staff and external team members to develop comprehensive external plans to maximize revenue generation and attendance
Manage State Farm Center and Huff Hall marquees
Fan Engagement Student Oversight Serve as the day-to-day fan engagement manager for assigned sports including but not limited to gameday promotions, script creation and game presentation
Assist with the promotional planning and execution for home events, including giveaways, themed nights, student initiatives, and sponsor activations
Collaborate with student section leaders to increase and maintain high levels of student involvement and attendance for assigned sports
Support student and community outreach through event planning and participation for assigned sports
Oversee select student interns on gamedays and in the office for assigned sports
Oversee Grange Grove on football gamedays and student interns assigned

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