Digital Content Specialist

A Brief Overview
The Digital Content Specialist aligns website content, user experience (UX), and technical best practices to improve discoverability, engagement, and conversion while maintaining a clear, consistent brand voice.

What You Will Do

Manage day‑to‑day website operations, including creating and editing pages, maintaining site structure and navigation, archiving outdated content, and ensuring on‑page optimization, accessibility, and brand consistency.

Develop, edit, and proof content for web pages and resource articles ensuring accuracy, relevance, and alignment with brand guidelines, user intent, and channel best practices.

Analyze traffic, engagement, and conversion data to identify opportunities; test and refine content and SEO/GEO tactics.

Conduct keyword research, implement on‑page and technical SEO best practices (metadata, internal linking, page speed, indexing, broken links), and use analytics/SEO tools to monitor performance, report insights, and recommend improvements.

Receive and complete website maintenance tickets, with a content‑first strategy.

Work closely with marketing automation specialist and social media specialist to ensure consistency across digital channels.

Other Qualifications / Requirements

Ability to create and publish website content using WordPress.

Strong writing, editing, and proofing skills using AP style.

Familiarity with Google Analytics and an understanding of analytics and emerging technology.

Ability to use SEO tools to identify content to be improved.

Stay current with industry trends, search algorithm updates, and new technologies to continuously enhance performance.

Bachelor’s Degree in Marketing, Communication, Web Design and minimum 2 years website management including SEO, Google Analytics, and content management systems preferred or equivalent combination of education and experience.

Minimum 2 years creating engaging digital content across multiple platforms preferred or equivalent combination of education and experience.

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