Sr. Director, Brand Experience

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Full Time Management TN - Nashville, Nashville, TN, US

6 days ago Requisition ID: 1714

About Holley Performance Brands
Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we’ve fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we’re driven by a shared love for speed, power, and pushing what’s possible — and we’re building the next generation of digital and live experiences to match that same energy.

About The Team
The Brand Experience team is a central marketing function that supports Holley’s four divisions by shaping how brands come to life across content, creative, corporate events, public relations, promotions strategy, and social media. The team works across brands and business units to build stronger brand consistency, more connected marketing execution, and more impactful experiences for enthusiasts, customers, and partners.

This team plays an important role in helping Holley scale its marketing capabilities across a complex, multi-brand portfolio. By establishing brand architecture and frameworks, guiding content and creative priorities, leading flagship events and earned media, and setting the cadence for enterprise promotions, Brand Experience helps divisions move faster while ensuring the company’s most important initiatives are supported with strong strategy, clear standards, and cohesive execution.

About the Role
The Sr. Director, Brand Experience is responsible for leading the strategy, frameworks, and operating direction for how Holley’s iconic brands show up across every key marketing and customer-facing touchpoint. This role provides central leadership across brand experience — including brand architecture and visual identity stewardship, content and creative direction, corporate events and activations, public relations and earned media, promotions strategy, and social media.

The Sr. Director, Brand Experience will partner closely with divisional marketing leaders and cross-functional stakeholders — including Divisional marketing and leadership, Ecommerce, and Executive Leadership — to strengthen how Holley plans, activates, and extends brand moments across campaigns, launches, flagship events, and ongoing channel activity. This role is ideal for a senior leader who can balance brand stewardship with operational pragmatism, own the company’s external voice through PR, and build a more connected, scalable approach to brand-building across the enterprise.

This position reports directly to the SVP, Digital & CXM and leads a broad team spanning brand and content, corporate events, and merchandising, plus PR, creative, and event agencies and strategic partners.

What You’ll Lead
Brand Strategy & Architecture

Lead the overall Brand Experience function and define the strategic direction for how Holley’s brands are expressed across every DTC touchpoint

Partner with the Sr Director of B2B Marketing to evolve Holley’s brand architecture — defining how the master brand, power brands, and legacy brands relate, differentiate, and reinforce one another across the portfolio

Provide high-level ownership of visual identity direction, style guidelines, and brand expression systems across the portfolio

Partner with the Divisional Marketing Directors and Sr. Director, B2B Marketing to align brand experience efforts with commercial priorities

Partner with executive leadership to refine long‑term brand narrative and positioning as the company scales

Content & Creative

Provide strategic leadership across content and creative priorities within the Brand Experience function

Guide how content and creative support major launches, campaigns, events, and enterprise priorities across the business

Help shape a more intentional content ecosystem that improves planning, quality, reuse, and overall business value

Oversee evolution of our Digital Asset Management (DAM) function, ensuring assets are organized, accessible, and brand-compliant across all teams

Lead a small, central creative and content team with exclusive focus on top‑tier activations across campaigns, events, product launches, and brand storytelling; support all Enterprise Brand projects including investor and board‑facing materials

Corporate Events & Activations

Own the enterprise Corporate Events function, including flagship activations such as LS Fest, SEMA, and other tradeshows, from strategy through on‑site execution

Lead the Events & Marketing team — spanning a Corporate Events Director, coordinators, supervisors, and specialist roles — to deliver best‑in‑class brand activations on time and on budget

Oversee event budget discipline, vendor/venue/logistics operations, and cross‑functional coordination that translates Brand, Product, and Sales priorities into flawless on‑site delivery

Ensure events are planned not only as point‑in‑time experiences but as broader brand, content, and earned media opportunities before, during, and after activation

Own the Holley event‑series merchandise program, including product strategy and on‑site sales and activation

PR & Earned Media

Partner with the Sr Director of B2B Marketing to evolve Holley’s enterprise PR and earned media strategy — from corporate and investor communications to brand, product, and event‑led storytelling for automotive and enthusiast media

Manage internal PR agency relationships, scopes of work, and performance expectations

Align earned media support to product launches, flagship events, and priority campaigns

Establish crisis communications standards and escalation protocols

Track earned media impact, share of voice, and reputation metrics, and report results to executive leadership

Promotions Strategy

Own the DTC promotions strategy and calendar — setting the cadence, guardrails, and brand standards for how promotions run across divisions, channels, and touchpoints

Partner with Ecommerce/Merchandising and Division Marketing to align onsite, email, and campaign promotions with brand and margin guardrails

Partner with the Sr. Director, B2B Marketing to ensure DTC promotions strategy is coordinated with partner‑ and retailer‑facing promotional calendars

Monitor cross‑brand promotional saturation and effectiveness, recommending adjustments to protect brand equity and performance

Social Media & Community

Provide leadership for how social media supports brand‑building, community engagement, and amplification of key priorities

Help align event, social, PR, content, and creative efforts into more unified brand activations across the organization

Cross‑Functional Leadership & Organizational Enablement

Lead and develop the expanded Brand Experience team — including brand and content, events, and merchandising functions — setting priorities, clarifying roles, and building the function for future growth

Serve as a key partner to divisional marketing leaders, helping connect central resources and frameworks to divisional needs

Collaborate across creative, GTM, product marketing, digital, communications, sales, and commercial teams to align execution around enterprise priorities

Help identify opportunities to improve planning, governance, and cross‑functional coordination across Brand Experience workstreams

Act as a senior leader and thought partner in shaping the future of Holley’s marketing organization and brand‑building capabilities

What You’ll Bring

12+ years in brand, content, PR/communications, or experiential marketing, with at least 5 years in a senior leadership role managing multi‑discipline teams

Proven ability to lead cross‑functional teams spanning content, design, video, events, and PR/communications

Strong understanding of enthusiast and performance automotive culture (or equivalent passion‑led consumer markets)

Experience defining brand architecture and governance within a multi‑brand or portfolio organization

Experience managing PR and/or brand agencies, with a track record of earned media results

Experience planning and executing large‑scale flagship events and tradeshows, including vendor, venue, and budget management

Experience managing DAM systems, creative operations, and content governance at scale

Commercial acumen — comfortable aligning brand, promotions, and event strategy with revenue priorities

Excellent stakeholder management and the ability to influence across marketing, commercial, sales, and product teams

Experience in a multi‑brand, division‑based, or highly matrixed organization

Who You’ll Work With
You’ll lead a team spanning content planning, graphic design, video production, corporate events, merchandising, social media, blog, and technical writing — and collaborate closely with PR and creative agencies, the Sr. Director, B2B Marketing, Ecommerce/Merchandising, Customer 360, Data & Analytics, Tech Sales & Service, and Enthusiast Experience platforms. You will act as the Center of Excellence for our in‑Division Marketing teams and as the enterprise steward of the Holley brand.

Why Join Us

Opportunity to lead and scale Brand Experience — including events, PR, and promotions strategy — during Holley’s DTC and B2B acceleration and divisional empowerment phase

Competitive salary and benefits package with flexible working options

Lead a highly visible, expanded function at the center of Holley’s brand‑building evolution

Shape how some of the most recognized names in automotive performance come to life across content, creative, events, PR, and social media

Build the brand architecture, standards, and direction that enable stronger and more consistent execution across the organization

Own the company’s earned media voice and flagship event presence in front of enthusiasts, customers, and industry partners

Partner with divisional leaders and cross‑functional teams to influence enterprise priorities and elevate customer‑facing experiences

Be part of a broader transformation as Holley builds a more connected, scalable, and modern marketing organization

Join a passionate business built around iconic brands, enthusiast culture, and a shared drive to create meaningful impact

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