Senior Digital Marketing Manager | Sage Home Loans

This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands‑on, high‑impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You’ll partner cross‑functionally to turn insight into action, elevate our brand presence, and create measurable growth in a fast‑moving, regulated environment.

What You’ll Do
Paid Media & Digital Acquisition

Own strategy, execution, and optimization across paid search, paid social, display, and emerging digital media channels

Manage budget allocation, bidding strategy, audience targeting, creative testing, and pacing to maximize ROAS and CPL performance

Implement rigorous A/B testing across creative, landing pages, and audience segments to drive continuous improvement

Ensure all advertising aligns with mortgage regulatory standards and compliance requirements

Search Strategy: SEO, AEO & GEO

Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO and GEO strategies

Optimize for high‑intent queries, featured snippets, voice search, AI‑generated responses, and emerging search surfaces

Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema implementation

Monitor rankings, share of voice, and AI search visibility using advanced analytics tools

Web Experience & Conversion Optimization

Own the end‑to‑end digital conversion funnel from ad click to application start

Lead landing page strategy and optimization efforts to increase engagement, reduce drop‑off, and improve qualified lead flow

Collaborate with UX, engineering, and analytics teams to test, iterate, and deploy site enhancements quickly

Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable lift

Content Strategy & Management

Oversee digital content strategy to support demand generation, brand authority, and client education

Align editorial calendars with paid media, search priorities, and product initiatives

Ensure content reflects Sage’s client‑first mindset and simplifies complex mortgage topics

Optimize content distribution across owned, earned, and paid channels

Analytics, Reporting & Ownership

Establish clear KPIs across acquisition, engagement, and conversion

Build dashboards and present performance insights to senior stakeholders with actionable recommendations

Maintain accurate tagging, attribution, and CRM integrations across all digital properties

Continuously evaluate and refine the martech stack to improve measurement and scalability

Cross‑Functional Leadership

Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals

Bring an ownership mindset to initiatives—thinking beyond campaigns to long‑term impact

Contribute to strategic planning, forecasting, and growth modeling

Brand Reputation & Online Presence

Oversee Sage’s brand reputation across digital platforms, ensuring a consistent, trusted presence wherever clients engage with our brand

Monitor and manage online reviews and ratings across platforms such as Google, Zillow, social channels, and other relevant industry sites

Partner with Sales, Client Experience, and Operations teams to encourage authentic client feedback and increase review volume

Analyze review trends and client sentiment to identify opportunities to improve the customer experience and marketing messaging

Develop strategies to strengthen Sage’s digital reputation and ensure our brand reflects the exceptional service we deliver to clients

What We’re Looking For

6+ years of experience in digital marketing with deep expertise in paid media, SEO, and conversion optimization

Demonstrated success managing performance budgets and driving measurable revenue growth

Strong understanding of AEO, GEO, and evolving AI‑driven search ecosystems

Experience leading landing page strategy and CRO testing frameworks

Proficiency with Google Ads, GA4, Tag Manager, CRM integrations, and modern analytics platforms

Strong analytical skills with the ability to translate complex data into clear strategy

Experience in regulated industries such as mortgage, fintech, or financial services

Ownership mentality with a bias toward action and continuous improvement

Ability to thrive in fast‑paced environments where speed, precision, and accountability matter

Compensation
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

Total Cash Compensation Range: $90 – $130K per year

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long‑Term Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): Full‑time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service

Equal Opportunity and Accessibility
Red Ventures is an equal‑opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person’s merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

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