Marketer - Digital Marketing (On-Site)

Who we are Gopher Sport is an industry-leading inventor and seller of high-quality, innovative products used by teachers, coaches and kids for physical education, athletics, fitness and recreation.
Our mission "To help teachers and coaches show kids how to have fun and be healthier through physical activity". Since 1947, we’ve been committed to delivering innovative products, exceptional service, and an unconditional satisfaction guarantee.
Our values We are one dependable and trustworthy team
We are passionate about quality and excellence
We move fast to innovate, simplify, and improve
Description As a Marketer focused on digital marketing, you will execute against department plans and ensure the digital marketing campaigns assigned to you are deployed on-time and meet stakeholder expectations for digital experience and performance. Your assigned campaigns will span a variety of digital channels including but not limited to paid search, paid social, video and beyond.
This is a full time, in-person position in Owatonna, MN.
What will you be doing? Accurately translating channel-specific marketing plans into ready-to-deploy campaigns for assigned channels
Gathering and tailoring content as necessary to include in campaigns.
Consistently reviewing performance and making changes in campaign structure, content, etc. to ensure that on-going activities are meeting campaign objectives.
Maintaining dashboards and/or KPIs that make it easy to monitor campaign performance and solve issues as they arise.
Identifying opportunities to improve performance, providing evidence-based recommendations to department leaders.
Executing tests and experiments with the support of department leaders.
Where necessary, track spending and help to ensure budgets are adhered to. Anticipate and elevate budget challenges with brand and department leaders.
Publishing clear, accurate reporting on assigned activities.
Requirements Bachelor’s degree in marketing or related field. Focus or coursework on digital marketing preferred.
1+ years of experience in a digital marketing role.
Valid experience managing or coordinating paid search, social media, and/or video campaigns.
Proficiency in Google and Bing ads, Meta Business Suite, YouTube Analytics preferred.
Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) required.
Experience in a B-to-I or B-to-B marketing/advertising department preferred.
Benefits You’ll get satisfaction knowing you’re helping millions of kids around the world have fun and become more active and healthy. Plus, you’ll get a competitive compensation and benefit package, including traditional and HSA Health Insurance options, Vision, 3 weeks of Paid Time Off accrued the first year, 3 weeks of remote work flexible hours, 8 company paid holidays, profit sharing, 401K, a Lifestyle Spending Account, tuition reimbursement, product discounts, an onsite fitness center and so much more!
Salary Range $57,650 - $82,300
To apply A short, clear cover letter explaining why you’re interested in this role and highlighting relevant experience

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