Social Media & Engagement Lead

Are you someone who brings high energy, loves connecting with people, and knows how to turn everyday moments into great content? As our Social Media and Engagement Lead, you won’t just be behind a screen—you’ll be out in the sun, interacting with families, capturing smiles, and telling the vibrant story of life at the orchard.
Key Responsibilities Content Creation & Storytelling Plan, shoot, and post high‑quality, engaging visual content (Reels, TikToks, Stories, and photos) that showcases orchard events, seasonal treats, U‑pick updates, and behind‑the‑scenes farm life.
Social Media Interaction Collaborate with the General Manager and Head of Marketing to ensure our TikTok, Instagram, and Facebook presence is engaging for guests and attracts a larger audience.
On‑Ground Hospitality & Engagement Interact directly with guests, families, and young children at the orchard to capture authentic, joyous moments and build a warm, welcoming environment.
Event Promotion Partner with farm leadership to hype up seasonal highlights, farm festivals, weekend activities, and retail shop products.
Qualifications & Skills Social Media Expertise Strong knowledge of Instagram, TikTok, and Facebook (including native tools, trends, analytics, and editing within the apps or tools like CapCut/Canva).
People‑First Energy Warm, approachable, and enthusiastic; genuinely love hospitality and feel natural interacting with guests, parents, and kids.
Storytelling Instincts A strong eye for visual aesthetics, lighting, and narrative—capable of making a crisp autumn day or a fresh apple pie look irresistible.
Self‑Starter Attitude Comfortable moving around the orchard independently, taking initiative to find compelling stories and content opportunities.
Ohio Local Pride A deep appreciation for Ohio agriculture, local traditions, and agritourism.
Work Environment & Physical Demands Active, outdoor environment: Expect to spend significant time walking the orchard grounds in various weather conditions during peak season.
Weekend availability is required during peak season (August through early November).
Compensation Competitive hourly wage based on experience.

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