Formula 1 Marketing Manager (F1)

Responsibilities

Co-manage relationships with Oracle Red Bull Racing (ORBR), VCARB, and Red Bull (NA & GmbH); lead the F1 Academy program and serve as the single point of contact for commercial partnerships.

Take the lead on the 2026+ renewal agreement.

Update and evolve the overarching F1 marketing strategy to align with Ford’s master brand and performance objectives.

Lead collaborative efforts across Engineering, Comms, Licensing, Dealer Relations, and external agencies to ensure cohesive execution and budget management.

Lead major milestones, including the 2026 Ford/ORBR Launch, Red Bull Showruns, Pirelli Hot Lap programs, and general representation at F1 trackside and non-track functions.

Oversee the global social POV and content plans for F1 programs, collaborating with regional markets, PR/Communications, and creators for maximum earned media impact.

Drive global employee awareness initiatives and develop programs to engage dealers across North America (NA) and International Markets Group (IMG).

Oversee the utilization of team assets, partner integrations (B2B), and driver appearances/utilization.

Secure marketing and product-placement opportunities for Ford vehicles (including driver immersion programs) and coordinate support vehicles for race markets.

Manage the overall EV Demonstrator calendar, operations, and dynamic/static demo opportunities globally (excluding the RB26 and in collaboration with counterparts on RBAT vehicles).

Requirements

Bachelor’s degree in marketing, business, or related field

5-10 years’ work experience in the field of marketing, preferably Sports Marketing/Sports Management

Proven experience in motorsports marketing, with a strong understanding of the industry, team/driver management

Must have 1 - 4 years of experience in the racing industry, preferably Formula 1

Strong understanding of branding principles and marketing tactics

Strong presentation skills

5+ years of work experience in motorsports, including athlete management

Ability to coordinate projects across multiple teams and race series

Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.

Strong program management skills, with ability to manage multiple projects simultaneously

Experience delivering results on-time and within budget

Core Competencies
Demonstrates expertise in motorsports marketing and branding, with a strong focus on project management and collaboration across teams. Proven ability to engage stakeholders and drive marketing initiatives that align with corporate objectives.

Highest-signal resume keywords

Motorsports Marketing Experience

Project Management Skills

Branding Principles Understanding

Strong Presentation Skills

Athlete Management Experience

Hard Skills

Marketing Strategy Development

Commercial Partnership Management

Budget Management

Content Planning

Event Coordination

Soft Skills

Excellent Communication Skills

Highly Motivated Self-Starter

Flexible Approach to Working Hours

Certifications & Qualifications

Bachelor’s Degree in Marketing

Industry Keywords

Formula 1

Sports Marketing

Team Management

Driver Management

B2B Partnerships

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