Associate Director of Product Marketing

Experienced marketers will find a remote opportunity as the Associate Director of Product Marketing, focusing on executing go-to-market activities and localized launch campaigns for Oscar's Individual Coverage Health Reimbursement Arrangement (ICHRA) business while managing cross-functional teams and tracking performance metrics.
Key responsibilities:

Own the translation of technical plan features into core value propositions and strategic positioning frameworks for targeted audiences
Train and equip internal sales teams and broker networks with updated materials to optimize conversion rates
Project manage product lifecycles and county expansions, ensuring compliance with regulatory standards

Required qualifications:

7+ years of experience in product marketing, brand strategy, or B2B enablement in a fast-paced environment
Bachelor's degree or 4 years of relevant experience
Minimum 3+ years of experience leading go-to-market campaign execution in health insurance or digital consumer health products
Proven track record of managing project timelines and creative assets under strict deadlines
Experience supporting B2B broker networks or employer benefit administration platforms is a plus