Market & Customer Activation Specialist

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

What you’ll do
The Henkel Corporation ACM (General Adhesives Division) is seeking a North American Market and Customer Activation to help grow and market the LOCTITE® & TEROSON® brands, products, and services with our customers and distributors through the integration and execution of marketing disciplines. In this role, you will transform marketing insights into customer and portfolio strategies, and develop marketing programs to achieve net sales, profitability, market share objectives and to build project pipeline.

Drive awareness and generate demand for the LOCTITE and TEROSON portfolio and its value-added solutions

Assist in developing and executing annual activation plans for LOCTITE & TEROSON, aligned with the ACM strategic roadmap and go-to-market model

Help identify key growth opportunities in the Vehicle Repair and Maintenance market to drive customer engagement and brand preference

Plan and implement omni-channel digital activation plans with NA distribution partners

Assist in managing end-to-end campaign execution, including promotions, product hero initiatives, and regional activations

Leverage data, VOC insights, and market trends to shape messaging, positioning, and marketing strategies

Translate and implement global operational plans within the region, ensuring alignment in brand promotion, tools, and solutions

Help develop best-in-class marketing and sales tools aligned to the customer journey — including sales enablement materials (presentations, demos, brochures, sell sheets, etc.) and creative assets (web copy, videos, infographics, banner ads, etc.)

Coordinate and organize tradeshows and events

Collaborate with internal and external partners to deliver innovative storytelling and content creation approaches

Partner with the Demand Generation team to manage inbound lead generation and support outbound prospecting activities

Help define and manage the NA social media strategy, ensuring consistent brand voice and engagement

Measure and report ROI of campaigns, activations, and digital initiatives

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