Digital Strategy Lead - Customer Experience, Digital & Media Strategy

Responsibilities

Develop and execute digital strategies aligned with brand objectives and business goals

Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms

Design personalized content strategies to enhance engagement for HCPs and patients

Embed digital best practices and innovation into brand planning, leveraging success across the organization

Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)

Identify opportunities for digital health innovation and emerging technologies

Collaborate with media partners and internal teams to optimize activations and audience targeting

Provide strategic guidance on digital operations, capability development, and process optimization

Ensure regulatory alignment and compliance across all digital initiatives

Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans

Requirements

Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience

8+ years in digital strategy or omnichannel marketing, with agency experience a plus

Expertise in digital planning, media activation, performance measurement & optimization

Skilled in audience planning and activation using 1P and 3P datasets

Proven ability to develop personalized content strategies across channels

Experience in customer journey mapping and CRM/web journey design

Ability to build strong stakeholder relationships and foster cross-functional collaboration

Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions.

Biotech/pharma experience preferred, across broad and rare therapeutic areas

Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)

Analytical mindset with data-driven decision-making experience

Bachelor's degree required; MBA or advanced degree preferred

Core Competencies
Demonstrates expertise in developing and executing digital strategies that align with brand objectives and business goals, while ensuring regulatory compliance and fostering cross-functional collaboration. Proficient in digital planning, performance measurement, and personalized content strategy development across various channels.

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