Sr. Public Relations & Communications Manager

Sr. Public Relations & Communications Manager
Sr. Public Relations & Communications Manager
Job Title:

Senior Public Relations & Communications Manager
Company:

Hayden Homes, LLC
Location:

Redmond, OR
Career Area:

Marketing
Education:

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, Business, or related field; Masters degree in Communications preferred
Experience:

7-10+ years of experience in public relations, corporate communications, or agency account management (homebuilding, real estate, politics or related industry a plus)
Travel:

Travel is estimated at 20-30% annually, including occasional overnight stays.

We are proud to be Great Place to Work Certified® and selected as a Fortune 100 Best Workplaces!

How You Will Contribute
The Senior Public Relations & Communications Manager will lead corporate communications, media relations, executive visibility, and reputation management across the Hayden Homes family of brands (Hayden Homes, Simplicity by Hayden Homes and First Story). This role is responsible for developing and executing integrated public relations strategies that strengthen brand awareness, support business growth, elevate executive thought leadership, and drive storytelling that connects our mission throughout the Pacific Northwest.

What will you do
Strategic Planning & Oversight

Develop and execute an annual PR and communications strategy — including a year-round calendar — aligned with company objectives, brand priorities, and key business milestones

Lead agency relationships and partner with executive leadership to craft and deliver strategic narratives that strengthen brand reputation and drive business objectives

Monitor industry trends, competitor activity, and emerging issues to proactively identify opportunities and mitigate risk

Media Relations

Build and maintain relationships across regional, national, trade, and industry media — developing proactive outreach strategies that generate meaningful earned media coverage and increase brand visibility

Serve as the primary media contact, coordinating timely responses to inquiries while identifying opportunities to position company leaders as trusted experts in housing, community development, workforce development, and corporate philanthropy

Track, analyze, and report on media coverage, sentiment, and overall PR performance to inform ongoing strategy

Executive Communications

Develop and manage communications platforms for key executives, including the President, through speaking engagements, media interviews, award submissions, podcasts, and thought leadership opportunities

Draft and deliver high-quality executive communications materials — including speeches, talking points, op-eds, media statements, and presentations — that reflect each leader’s voice and priorities

Ensure consistency and alignment of messaging across all executive communications and public-facing platforms

Community & Regional Communications

Lead communications planning for new community announcements, lead generation storytelling, partnerships, philanthropic initiatives, and First Story activities across all markets

Collaborate with regional teams to identify and amplify local storytelling opportunities, while developing toolkits, templates, and best practices — including press releases, media backgrounders, Q&As, pitch drafts, and image/caption packages — to ensure consistency and quality

Develop and manage processes that drive inter-departmental alignment and clear communication across all regions and markets

Agency & Vendor Management

Manage external public relations agency relationships, scopes of work, budgets, and performance expectations

Collaborate with agency partners to develop and execute integrated campaigns that align with company objectives

Evaluate agency performance and recommend strategic improvements to maximize impact and return on investment

Crisis Communications & Reputation Management

Develop and maintain crisis communication plans, protocols, and response frameworks to ensure the company is prepared to act swiftly and effectively when issues arisePartner with executive leadership, legal counsel, and operational teams to monitor reputational risks, manage sensitive communications issues, and provide strategic counsel on response approaches

Lead all communication efforts during crisis situations to protect and strengthen company reputation

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