Brand Manager (maternity cover)

Brand Manager (iGaming): Driving brand strategy and execution for a global gaming platform with an accent on campaign alignment, performance tracking, and competitor analysis. Focus on ensuring brand consistency across all touchpoints, optimizing creative assets, and leveraging sponsorship activations to enhance market presence.

Location:

Must be based in Athens, Greece

Company
A leading GameTech organization powering Betano, operating across 20 global markets with a diverse team of over 2,700 professionals.

What you will do

Review and align ongoing branding campaigns with business objectives and ensure brand consistency across all touchpoints.

Coordinate with local market teams to assess campaign performance and identify emerging opportunities or challenges.

Analyze competitor activities, market trends, and brand tracker findings to provide actionable insights.

Collaborate with stakeholders to optimize digital branding efforts, adjust creative assets, and refine messaging.

Manage sponsorship activations and support local markets in driving brand visibility and engagement.

Document brand performance and key achievements to ensure effective communication across the internal team.

Requirements

University degree

with documented further training in marketing and branding.

3-5 years of experience as a

B2C brand manager

in iGaming, FMCG, SMCG, or CPG industries.

Comprehensive understanding of creative processes and communication campaigns across online and offline channels.

Experience managing marketing research results and performance data.

Professional command of English , both written and spoken.

Must be based in Athens, Greece .

Nice to have

Proficiency in German, Spanish, or Portuguese.

Culture & Benefits

Opportunity to work in a certified Great Place to Work environment.

Diverse international team spanning 3 continents and 40+ nationalities.

Focus on cutting-edge technology and innovation in the gaming industry.

Supportive environment prioritizing professional growth and potential.

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