Library Marketing and Communications Specialist job at City of Saint Paul in St

Library Marketing and Communications Specialist

Location: Saint Paul, MN (George Latimer Central Library, 90 W 4th St, Saint Paul, MN 55102)
Salary: $73,964.80 - $102,960.00 annually
Job Type: Full Time; Remote Employment: Flexible/Hybrid (Remote work on Mondays and one additional day a week)
Job Description

The Library Marketing and Communications Specialist role focuses on managing Saint Paul Public Library’s content strategy and storytelling to reach new audiences, increase library use, and clearly convey the Library’s values and brand. This position is part of the Marketing and Communications team of three, responsible for raising awareness and engagement in the Saint Paul Public Library system.
Responsibilities

Drive the content strategy for the Marketing and Communications Team, collaborating to identify and create content across channels including email, website, social media, paid advertising, and more.
Create and collaborate to implement strategic integrated communication and promotion plans for various library programs and initiatives.
Coordinate special projects, including special edition library cards and commissioned art.
Maintain a cohesive brand identity across all digital, print, media, and campaign communications.
Design and produce digital and print collateral, including brochures, flyers, infographics, event materials, and promotional assets.
Employ a strong racial equity lens and incorporate this into marketing and communications strategy.
Benefits

We offer competitive wages and a variety of excellent benefits, including health insurance, retirement contributions, and paid vacation and sick time.
Equity, Inclusion and Belonging

The City of Saint Paul is dedicated to dismantling systemic racial, cultural, and economic barriers that prevent people from fully enjoying and participating in our community. We are committed to ensuring fairness in opportunities and outcomes for all individuals, and we encourage candidates who share this commitment to apply.
Qualifications

Bachelor’s Degree required. A Bachelor’s Degree in Journalism, Communications, Criminal Justice, Marketing, Law Enforcement, or a related field is preferred.
Two years of experience as a Public Information Specialist I or equivalent required.

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