Senior Advertising Specialist

Responsibilities

Manage end-to-end domestic and international paid advertising campaigns, including agency oversight, creative development, media buying, optimization, and performance analysis.

Collaborate cross-functionally (e.g., sponsorships, recruitment, media relations, employee communications, sales & marketing) to drive integrated communications and share best practices.

Support annual business planning and investment recommendations to align advertising efforts with company goals, including day-to-day budget management.

Establish and refine processes to improve efficiency and incorporate industry best practices.

Partner with agencies and research specialists to measure campaign effectiveness, recommend data-driven optimizations and stay abreast of competitive activity.

Thrive in a fast-paced environment requiring strong attention to detail and alignment across teams.

Requirements

5+ years of experience overseeing the development and production of advertising creative assets (including photo/video shoots, digital, social, video, and print).

Experience with media planning and buying.

5+ years of experience managing multiple projects simultaneously.

Bachelor’s degree in a related field such as Business, Advertising, Marketing, and/or Communications.

Core Competencies
Demonstrates expertise in managing domestic and international advertising campaigns, with a focus on creative development, media buying, and performance analysis. Proven ability to collaborate cross-functionally and manage budgets effectively while optimizing campaign effectiveness through data-driven strategies.

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