Community/Media Engagement Specialist

JOB TITLE:

Community and Media Engagement Specialist

LOCATION:

Administration Building

WORK YEAR:

260 Days

SCHEDULE:

40 hours per week, Monday – Friday.

WORK STATUS:

Full-Time Classified Exempt

REPORTS TO:

Superintendent

Position Summary
The Community and Media Engagement Specialist will support Sheridan School District No. 2 by managing public relations, strategic communications, marketing, and community awareness activities. This role is vital in enhancing community understanding of the district’s mission, goals, objectives, services, and activities while providing consistent communication support to all school sites.

Essential Duties and Responsibilities
Community Engagement

Attend district and school events, including evening/weekend programs, to represent the district.

Participate in DAC, SAC, and School Board meetings.

Help coordinate and promote special events across the district & schools.

Monitor and report on community engagement metrics to assess and refine strategies.

Handle sensitive material confidentially.

Prepare consistent communications on District and school level highlights

Train school District teams on effective communications strategies

Coach & support front office teas on communication tools and strategies.

Communication

Develop written, video, and graphical content for the district website and social media platforms (e.g., Twitter, Instagram, LinkedIn, Facebook).

Write and produce bi-monthly district newsletters.

Create and maintain strategic publications, such as press releases, brochures, fact sheets, and presentations.

Collaborate with schools and departments to enhance communication plans and align messaging.

Serve as the district’s website facilitator, ensuring content is accurate and updated, and supporting school teams regarding school websites.

Work with IT to comply with web and technology policies.

Coordinate media relations and crisis communication strategies.

Train staff on communication toolkits.

Establish and train on standards operating procedures for communications protocols.

Media and Marketing

Serve as the contact person for media inquiries.

Produce occasional videos to promote district initiatives and events.

Develop and implement social-first content strategies to drive engagement while maintaining brand identity.

Create graphics, templates, and designs for marketing materials.

Support communication from the Superintendent to emphasize district messaging and initiatives.

Create a monthly District newsletter.

Colorado Open Records Act (CORA)

Process and track CORA requests in compliance with state law.

Coordinate records collection with district departments.

Review and redact records as required by law.

Ensure compliance with FERPA and confidentiality requirements.

Serve as the district's CORA contact.

Maintain records request logs and documentation.

Collaborate with legal counsel on complex requests.

Monitor changes to public records laws and procedures.

Organize records for efficient retrieval.

Prepare reports on CORA compliance and response timelines.

Other Duties

Attend Board of Education, district-wide, school-based, and community meetings to gather and share district-related information.

Translations- responsible for translating board agendas, district communications

Responsible for scheduling interpreters for DAC, Board meetings, and parent meetings when requested

Create a document and share it district-wide for staff/leaders to request interpreters.

Provide interpretation devices for family liaisons to use in their buildings to support interpretations (school assemblies, family nights, etc.)

Perform other duties as assigned by the Superintendent.

Position Requirements
Required Qualifications

Bachelor’s degree in journalism, communications, marketing, or a related field.

Minimum of five years experience in public relations, communications, marketing, journalism, or a related field, with an emphasis on education.

Proficiency in operating cameras, personal computers, printers, and communication software Photography.

Valid Colorado driver’s license.

Preferred Qualifications

Accreditation in public relations by a national professional association.

Bilingual/Spanish skills are highly desirable.

Experience working with diverse cultures and communities.

General Expectations

Adhere to all district policies and procedures.

Exhibit excellent verbal and written communication skills, including public speaking and media interaction.

Display strong analytical, research, and problem-solving skills.

Effectively manage time and meet strict deadlines in both crisis and non-crisis situations.

Maintain a professional demeanor and confidentiality at all times.

Work independently and collaboratively in a team environment.

Demonstrate proficiency in Adobe Premiere, Canva, Illustrator, web design, and other creative tools.

Physical Requirements

Ability to lift and carry up to 20 pounds.

Requires sitting, walking, standing, and fine finger dexterity.

Must be able to speak, hear, see, analyze, and interpret information while traveling as needed.

Work is performed in a generally clean and healthy environment.

Clearance Requirements

Must clear an online background check and FBI fingerprint check through the Colorado Bureau of Investigation.

Benefits

This position qualifies for full employee benefits.

Enrollment in the Colorado Public Employees' Retirement Association (PERA) is mandatory. Employees contribute 11% of their salary pre-tax, with an additional 21.4% contribution from the district.Salary range is $67,710 - $82,117.

Application Instructions
All interested and qualified applicants must complete an online application at www.ssd2.org. Resumes submitted in lieu of applications will not be considered. Selected applicants will be contacted for interviews.

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