Principal Product Manager, AI Brand Visibility

The Opportunity
Chat responses and AI Overviews don't just link anymore - they synthesize answers. When an answer is synthesized instead of clicked, everything about how a brand gets found online changes. We're growing the team that owns Adobe Brand Visibility (formerly Adobe LLM Optimizer) - newly formed as Adobe combines its own solutions with Semrush Enterprise following the acquisition. This is a small, builder‑heavy team that ships fast, uses AI natively, and measures success in real customer outcomes. No talking to hypothetical personas: Adobe's customers are the world's top brands, and you'll be talking directly with the people running marketing at them, every day.

What You’ll Do

Own the product strategy and roadmap for an area of our Brand Visibility solution

Drive how the product ingests AI‑answer‑engine signals and connects into the CMS, analytics, and CDN platforms customers already run - AEM Sites and Adobe Analytics included

Talk to top‑brand marketing leaders daily - then sketch the flow, prototype it yourself with AI tools, and validate before engineering picks it up

Define and own the important metrics that prove your area is moving the needle

What makes for a great fit
Go deep on the product instead of just coordinating around it. When a customer conversation surfaces something the roadmap missed - you ship it.

3-8 years of PM experience (Senior or Principal scope, depending on background)

Deep SEO/GEO expertise - proficient in the AI‑visibility tool landscape (Semrush AIO, BrightEdge, Conductor, Profound, or similar); hands‑on Semrush experience is a strong plus

Plugged into the SEO community, following the research and benchmarks published; a plus if you've shared your own findings or experiments

Proficient in UX prototyping and user interviews, comfortable sketching flows and building a first version

Technical enough to partner credibly with engineering and data partners

Bonus: direct experience with AEM Sites, Adobe Analytics, or comparable enterprise CMS/analytics/CDN solutions, and social media monitoring or affiliate marketing solutions.

Equal Employment Opportunity
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

Pay Range
The U.S. pay range for this position is $148,100 – $282,100 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. In California, the pay range for this position is $194,800 – $282,100.

State‑Specific Notices

California: Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado: If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations.

Massachusetts: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

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